MarTech Consultant

Annalect is looking for a MarTech Consultant
Annalect is a leading provider of advanced marketing analytics for some of Sweden's biggest advertisers. As part of Omnicom Media Group, a network of media-, performance-, and creative agencies, Annalect has been driving data-driven strategy and advanced analytics within the group since 2016. With a focus on continued growth and innovation, Annalect is seeking talented and ambitious individuals to join our team as MarTech Consultant.
In this position, you will play a key role in setting up and managing data pipelines to facilitate analyzing and interpreting client web data to inform and improve business decisions. You will work closely with cross-functional teams to understand and prioritize data needs, and will be responsible for creating reports and dashboards to visualize and communicate insights.
To be successful in this role, you should have:
· Experience with web analytics tools such as Google Analytic
· Experience with tag management platforms such as Google Tag Manager
· Experience with Google Marketing Platform (e.g. Google Ads, SA360, CM360, DV360)
· Experience with adservers as well as social media buying platforms such as Adform, Meta Business Manager, Tiktok Ads Manager, is a plus
· Familiarity with Consent Management Platforms
· Familiarity with UTM tagging and how to implement it for web analytics tracking
· Knowledge of web analytics best practices and industry standards
· Experience with data analysis and reporting for digital advertising campaigns
· Experience with data visualization tools such as Looker Studio or Power BI
· Experience with SQL, Python, Javascript is a plusWe are seeking a highly motivated individual with a passion for marketing technology and problem-solving. You should have a strong interest in web analytics and a desire to learn and grow in this field.
If you have a couple of years of experience in a related field and are looking for an opportunity to make a meaningful impact at a rapidly growing company, we encourage you to apply.
If you meet these qualifications and are interested in joining our team, please contact bianca.arnek@annalect.com with any inquiries or to submit your application. Interviews will be conducted continuously.