Media Insight Analyst to the global marketing team at SEB

SEB is a leading northern European financial services group, a large organisation with many areas in which one can accelerate, drive, or support our core business. The global MediaLAB team is growing and we are now looking for the next digital marketing star to join the global marketing department placed in Arenastaden, Stockholm. Bring an entrepreneurial mindset, passion for learning, and a collaborative nature, and you will have the opportunity for a long and exciting career here. Does that sound like a fit for you?

What you will be doing
As Marketing Analyst and consumer insights specialist, you will be part of the newly established global MediaLAB team. Our mission is to revolutionize media and marketing strategy, planning and execution for the SEB group. The analyst role is overall to enable the organization to become more data driven and focused to make smarter decisions and executions. The responsibility is to analyze large sets of data from various sources and deliver visualizations and actionable insights that guides well backed up data driven decisions and identify our key opportunities.
You will work closely with other analysts, but also numerous stakeholders from external agencies to business owners and other marketing teams. We offer you a challenging role in a dynamic workplace where you will have direct influence on the transformation journey we are on to modernize and digitalize our marketing and media operations. Key responsibilities:


· Manage the lifecycle of marketing campaigns by leading KPI and target setting, analytics of paid media campaigns and identify optimization opportunities
· Analyze media campaigns, identify optimization opportunities and make clear recommendations for improvements
· Create action-oriented dashboards that enables us to make better data driven decisions
· Present insights and recommendations to colleagues and managers
· Work with tech and advanced analytic teams to ensure we have correct tracking opportunities in place
· Teach colleagues and lead the way for a more data driven way of working

Who we are looking for
We are looking for a skilled analyst with true passion for digital marketing and data. You are a great team player that has the ability to collaborate with stakeholders from many different teams. We also believe that you have a data and business driven mindset and ability to easily turn large sets of data to insights and recommended actions. You have:


· At least a couple of years of work experience from digital marketing, data analytics and data visualization
· Experience from working with GMP, Google cloud, and analytic tools such as GA360 or Adobe analytics
· A university degree in any analytic field or equivalent and relevant work experience
· Experience from working with Adobe Analytics and Tableau is a plus


What we offer
We offer many experiences and benefits to our employees, and there is nuance to every individual’s career experience, but the elements that define the core of our offering are:
· Work-life balance
· Opportunities to help transform an industry
· Innovative company in forefront of technology
· Mobility within a large global company
· Attractive compensation and benefits


Learn more about working at SEB www.sebgroup.com/career
It is our fundamental belief that inclusion and diversity is crucial for our future success. We strive to have an inclusive, value-driven culture where employees feel valued, respected and involved irrespective of who they are, what they believe or where they come from.

Ready to join?
Since we select candidates continuously, feel free to send in your application today, but no later than 20th of October 2022. If you have questions about the position please contact Fredrik Forsberg, fredrik.forsberg@seb.se.