Nordic Channel Marketing Lead TV to Samsung

About Samsung

Everything we do at Samsung is driven by an unyielding passion for excellence-and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant, and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

As a Nordic Channel Marketing Lead you are a highly important part of the wider marketing team, working with a 360 degree mindset. Your most important job is to take our marketing strategy and turn it in to opportunities and activities with our retailers and customers. You are driven by the wish to maximize impact of all our campaigns, ensuring we are leading the visibility and collaboration with retailers.

You thrive on turning strategy in to action, maximizing digital presence and together with the marketing team ensure all products within the Samsung TV range are seen and communicated in the right way.

Your key accountabilities

- In alignment with overall marketing direction, set the strategy for your accounts to maximize impact as part of the 360 funnel
- Implement and drive the marketing plan together with retails and KAMs
- Integrate and engage Samsung and our offers in every Customer > Shopper touch point
- Deliver best in class digital experience with the retailers
- Set up and deliver digital engagement, campaigns and presence
- Analyse campaign performance and drive learnings to grow further with the retailers
- Deliver customer sell-out growth in value and growth of in-house share (online and offline)
- Maximize Samsung share of voice in Customer advertising
- Create, negotiate and execute sell-out activities related to sell-in commitments for TV secured by the Nordic KAM.
- Understand the business strategy for your dedicated customers with the ability to adapt our offers to their core target audience and shopper strategies
- Together with the full Marketing team, secure optimal investment and mix of activations for given product groups and customers
- Full budget ownership of all channel activities in the Nordics




You will be working with

- Category Marketing team to develop plans and activities that fit the overall marketing strategy and goals of TV
- Retail Marketing team to align instore activities and communication for your customers
- Key Account Managers to form plans for sell-out maximization
- Key Account Managers to set the omni-channel strategy and secure optimal investment and mix of activations for given product groups and customers




Experience

- Minimum of 5 years of relevant experience in marketing
- Experience from working with retailers (trade marketing or channel/customer marketing roles)
- Marketing project management or lead
- Planning and executing marketing activities and campaigns
- Experience from working with and managing external agencies
- Customer joint marketing 360 planning, execution & review
- Experience in working with campaign analytics
- Strong experience with and understanding of setting digital marketing plans and activities
- Customer channel integration & sales maximization (omni-channel perspective; in-store, DM)
- Customer segmentation and core shopper profile understanding (CMI), what makes shop visitors convert to shoppers at this customer?
- Fluent in English and Swedish, both written and verbal.


Necessary Skills / Attributes

- Creative problem-solver with a natural drive to see solutions instead of problems
- Strong self-leadership
- Ability to take own initiatives and drive implementation
- Team player who sees the value of winning together
- Strong collaboration skills and inter-culturally savvy
- A doer with a can-do attitude and flexibility
- Strong reliability and focus


Practical Contract: Consultant contract, start ASAP until April 2023 with possible extension Location: Kista

Apply today to optimize your chance in this process. For any questions regarding the role. Please contact Tom at tom@ivytalents.se. We are looking forward hearing from you!