Nordic Digital Audience Analyst

If insurance is in a strong, positive development in data-driven marketing. We invest world-class in new technology and build up a highly professionally competent department across the Nordic region. As our new Nordic colleague, you will be involved in operating If to a higher level in our digital commitment.


The role becomes especially important in the work of compiling insights from various sources and help us understand more of the market, our target groups and the whole customer journey, building and analyzing segments and target groups across data sources and tools. Our new specialist in the field must also have a good understanding of how data is collected and processed and prepare analyzes based on this.


Main tasks 
As Nordic Digital Audience Analyst, you will build and analyze target groups across data sources and tools. You’ll have an overall look and build use cases in ex DV 360 / GA360
You will work as an integral part of the Commercial Marketing team to support with insights and monitor performance
You need to understand how data is collected and processed and prepare analyzes. Report and share results and insightful analytics for all digital media channels.
It is an advantage if you have experience with tag management solutions like Google Tag Manager
You will work in our Google Marketing Platform as well as related Cloud tools such as Big Query. In addition, you will work in tools such as Tableau, Adform and Facebook Business Manager
Understand and have the ability to build segments in GMP based on 1st party and 3rd party data
See opportunities for how the use of data increases the quality and effect of our marketing
Collaborate closely with the rest of the organization and our agencies for the preparation of smart media purchases



Our expectations on you
You are a network builder who establishes and develops a good contact area with colleagues in the analytical environment, online sales and CRM environment to name a few, beyond our own marketing department
You cooperate excellent with others and are good at connecting contacts across departments and countries. In addition, colleagues follow you through communicating and teaching complex issues in an inspiring way
You are humble, but determined to succeed, both for yourself and for If
You are an initiator who recommends good KPIs for the technological marketing and builds structure
You are a distinct accomplisher which deliver good results, and raises awareness in the organization on how data driven marketing contributes
You are a professional expert who strongly contributes to the business's full overview of data-driven marketing and are able to do most of the work within the area on your own. In addition, you will contribute in lifting If to become a leader in the Nordic region in data-driven marketing



To succeed in the job as Nordic Audience Analyst
You have a very good technical understanding
 You are distinctly result-oriented, and make decisions based on data and insight
You can write and read SQL, Java, HTML and CSS.
You have minimum 3 years of experience in analytical work and technological marketing, preferably from Google Marketing Platform
You write and speak English fluently
You have good business understanding
You have a higher relevant education and are curious about new knowledge 



You will have a key role in our vision two transform If into a world-class marketing company, and to become a true master yourself within your focus area. You will be able to learn new skills and concepts from various but talented group of colleagues. Working with cutting edge cloud-based marketing tools and technologies together with cross-functional teams. An agile, informal work environment where we value continuous improvement and trying out new things for the benefit of customers with cross-Nordic marketing teams. You will get continuous training to develop your skill set within data driven marketing.


This is a permanent full-time role based at If's head office in Bergshamra.


Your application
We will review the applications ongoing, so please apply with your CV and a personal letter as soon as possible.  


About If 
If is the leading property and casualty insurance company in the Nordic and Baltic countries with 3.6 million customers. We are owned by the Finnish listed Sampo Group. The company conducts business operations on a pan-Nordic basis and have operations in Sweden, Norway, Finland, Denmark and the Baltics. Our main goal is to have the industry's most satisfied customers.