Online & Content Marketing Specialist

Your new company

Welcome to the innovation leader in home appliances, welcome to the team at BSH Home Appliances Group. With our products under the brands Bosch, Siemens, Neff and Gaggenau, we strive to improve quality of life at home. An international group with an annual revenue of about 15.6 billion Euro in 2021 and 62 000 employees, we inspire through high-class products, resource-efficient technology and an excellent working environment.

Our subsidiary in Northern Europe – BSH Home Appliances AB – is handling sales, marketing, customer service and supply chain, with 700 employees spread across our Nordic and Baltic countries. Our HQ is located in Stockholm (alternative locations: Oslo or Copenhagen) and we work in a 50/50 hybrid model.

Your new team

We are looking for you! Join us as an Online & Content Marketing Specialist to our Trade Marketing team at BSH Home Appliances AB. In our Nordic Trade Marketing team, we run campaigns and sell-out activities in close collaboration with our retailers to excite our consumers and supercharge our sales.

We are proud of having established an industry-leading approach in running digital activation campaigns, where the business benefit of our work is significant and measurable. We do so by collaborating closely across internal functions (like brand, product marketing, digital, sales, supply chain, …) as well as our counterparts at our retail partners. We equally thrive on rolling up our sleeves to implement and deliver results as well as developing Trade Marketing towards the future. Joining us means becoming part of a team of highly skilled, collaborative, committed and extremely nice individuals.

Your new role

Your role as Online & Content Marketing Specialist is decisive for our team’s success. Combining creativity and analytical skills, you are responsible for shaping our Content Marketing and developing our online and eCommerce capabilities across our sales channels and customers. More specifically, this means:


• Content Marketing

• Full responsibility of the content we provide to our biggest customers online and offline:

• Create copies, visuals and videos, which we use across our sales channels and customers for campaigns, landing pages, product guides, newsletters etc.
• Tailor and enrich content to meet needs and tone of voice of retail partners, brands and platforms


• Coach and support our Trade Marketing specialists in developing content for our campaigns on Nordic and Key Account Level
• Act as an advisor on content creation and capabilities in external customer meetings


• Online and eCommerce

• Analyze and benchmark BSH eCommerce capabilities, identify improvement opportunities and drive implementation projects
• Optimize digital content and improve retailers’ online POS: utilize data to measure impact of content, and improve online contents working closely with retail partners



To sum it up, you are a multiplier for our team’s success: with high quality content and improved eCommerce capabilities, we will untap the full potential of our retail partnerships. You will work highly cross-functional, interacting with internal colleagues locally and on international level, as well as with various functions on our customers‘ side. All of that in a highly collaborative and open-minded culture.

Your profile

With your creativity and your analytical strengths, you can make a real difference. As an ideal fit to our team, you might tick several of the following boxes:


• Hard skills:

• Academic background in (digital) marketing, eCommerce, communication or business
• >5 years of relevant work experience from end-consumer oriented business fields, ideally from online retail or related industries
• Good insights into consumer behaviour, market, industry and different communication channels to identify content gaps and opportunities
• Excellent content skills

• “Word nerd”: strong writing skills and creativity in English and one of the Scandinavian languages
• Good graphical eye and sense of visual communication, ideally with some experience in video content production
• Quality oriented, with great attention to details


• Analytical skills, experienced in generating data-based insights and driving actions to improve eCommerce capabilities as well as marketing materials and content
• Strong project management and coordination skills: good at prioritizing, serving various goals and stakeholders and meeting deadlines even under pressure


• Soft skills:

• Ambitious and creative, yet pragmatic and hands-on in getting things done and implemented
• Collaborative team player, being driven and motivated by making the team succeed
• People person, able to quickly connect with people of various background
• Experience from and thrive in working on an international scale, with cross-functional and cross-cultural projects and teams



Your application

We are looking forward to welcoming you to our team! For more information about the role, please feel free to contact Stefan Langer, Head of Nordic Trade Marketing, stefan.langer@bshg.com. Selection and interviews are ongoing so please apply as soon as possible.