Online Expert / "Growth Hacker" to Doro

Founded in Sweden in 1974, Doro has a strong heritage of innovation, engineering and customer focus. For almost fifty years Doro has been designing, developing, marketing, and selling consumer products specifically tailored to seniors’ needs.

Seniors have ever-evolving and growing needs in technology and helping seniors is at the core of our business. By using technology, we make sure seniors can live active and independent lives, and we believe in making seniors’ everyday life easier, better and more fulfilling. In short, we are passionate about seniors, and in everything we do at Doro, we champion the seniors and try to challenge ageism and exclusion.

We do so in many ways, but especially by caring and thinking differently about seniors. Thinking differently and caring about seniors means we try to earn their and their relatives’ trust since their trust in our brand is our most valuable asset. Seniors and their loved ones should know and feel that when they buy Doro, they get high-quality products with 100% senior-focused design, specifically adapted to the needs of seniors.

We are today the leading European mobile phones manufacturer for senior mobiles with an outstanding European sales network of some 300 operators, distributors, and retailers. Our current revenue is made up mainly by feature and smart phones sales, but we are embarking on a new and exciting journey where we take our experience and know-how from seniors and consumer electronics and apply it to adjacent technologies. We aim to become the leading European technology brand for seniors by making technology accessible for seniors. We want to be a full-service technology provider for seniors offering accessible version of all technology shifts that seniors may need - so they can live better lives!

About the position

Doro is looking for an Online expert/Growth Hacker, who is skilled with growing sales on platforms such as Amazon, Facebook, and Google as well as our own web stores. Knowledge of CRM tools would be a real bonus. (Hubspot/Voyado/Capsule etc).

You are an energetic and resourceful person who can acquire new, whilst retaining existing, customers by creating demand from our potential end-users (the seniors) and their support network (family & friends).

This will be done whilst keeping our brand values in mind: Trust, Ease and Care.

You will be leading our data-driven experimentation to grow our sales and drive brand awareness. We need to share our message and tell our story to the seniors and their relatives. We have a range of products and services specially designed to help and support seniors’ needs with technology, making more people aware of our solutions will create demand and in turn convert into sales.

In the next phase of our strategic development, we will be bringing many new and exciting products and services to the market. Telling and sharing our story will be a vital part of our growth journey.

In this role, you will work with our team to determine key pain points, bottlenecks, and opportunities for our business to succeed and grow further.

We are looking for someone who can use creative, cost-efficient strategies to test, analyse and optimise many end-user activations. Unlike a traditional marketer, who mainly focuses on generating brand or product awareness, you will use data-driven tactics to constantly review and adapt our online marketing plans to see what is working, refining and adapting in real-time to ultimately drive business growth in a cost-efficient way.

In short: analyse data, prioritise goals, and scale online growth strategies for Doro.

The job will be both hands-on to get things done yourself and working together with the regional teams to make sure we reach our targets in each of our sales territories. It is essential to work closely with the Regional Marketing Managers and Sales Managers to focus on online sales in all the sales territories.

As part of our newly created online global team, created to drive online marketing and sales demand, the role can be based in any of our sales regions (UK, France, Germany) or in our headquarters in Malmo, Sweden

Are you the one?



We’re looking for someone with hands-on experience that gets the work done but also has the potential to grow and take on more responsibilities as our business grows. Candidates need to demonstrate success across global platforms and Amazon marketplace knowledge is essential.

We are building a strong team who takes ownership of tasks and delivers more than is expected. High motivation and working as part of a talented team are critical qualities we are looking for.

Requirements

- Qualifications in marketing, strategy, business management, or similar.
- A minimum of 3 years experience in a related role and within the online space.
- A portfolio of successful growth implementations and interventions.
- Expertise in marketing, online strategies, user experience, and business development.
- Strong analytical skills, including A/B testing, web and sales metrics.
- Skilled at web optimisation, sales generation, conversion analysis, and creating sales funnels.
- Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
- Creative, problem-solving, and a results-driven mindset.
- An adaptable, iterative thinker who is constantly learning.
- Curious, innovative, and confident in your abilities to drive change.


If this sounds like you and you are excited about this opportunity, please apply!

We will interview candidates on an ongoing basis and therefore ask you to send in your CV today!

About Doro

Doro is a leading technology brand for seniors developing consumer products and services to support an active and independent life. By using technology, Doro enables generations to connect digitally - both while at home and when out and about. Doro is a Swedish company, listed on Stockholm Nasdaq Stock Exchange, and is the market leader in mobile phones for seniors. The company is headquartered in Malmö and has sales operations in 27 countries. In 2022, Doro’s Consumer operations had 114 employees and net sales amounted to SEK 909.5 million. Read more about Doro on our website www.doro.com/ (https://protect-eu.mimecast.com/s/ytBMCMjnOtyEG5ckT-i6?domain=doro.com/)