Online Marketing / SEO Specialist

We're looking for SEO Specialist for our hotel, long-term cooperation.
Responsibilities for Online Marketing / SEO Specialist:
Develop optimization strategies that increase the company's search engine results rankings.
Research SEO keywords to use throughout the company's website and marketing materials.
Set measurable goals that demonstrate improvement in marketing efforts.
Monitor daily performance metrics to understand SEO strategy performance.
Efficiently communicate with other marketing professionals to align goals.
Collaborate with others within the marketing department to manage SEO strategy.
Write compelling and high-quality website content, including blog posts and page descriptions.
Update content and website links for maximum optimization and search engine rankings; engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites.
Knowledge in HTML, CSS (our site is based on WorpdPress) to ensure the site is accessible and easy to follow and for increased interaction with visitors.
Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising.
Make technical on page adjustments. Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.
Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement.
Drive targeted and loyal traffic to a website by community building.
Use social media to distribute content and encourage more external sites to link to your content - giving you more authority.
Develop and integrate content marketing strategies.
Monitor the algorithms set by the search engines to keep up to date with changes.