Online Sales Manager

At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience across our business areas and through all channels where this role supports the evolving routes to market through D2C E-Commerce.


We are now looking for an Online Sales Manager to join the central E-Commerce team in Europe. This team’s core focus is to develop and leverage new routes to market delivering profitable growth for Electrolux. As Online Sales Manager, your mission will be to commercially manage the web shops for a selection of markets in Business Area Europe with the main objective to grow online sales for all our product categories.


You will as Online Sales Manager report to the Ecommerce Director Europe and make sure we drive profitable growth in a selection of web shops /markets within Business Area Europe.


Furthermore, you will:
• Collaborate closely with local D2C e-commerce representatives/teams
• Understand market differences to adjust sales tactics accordingly
• Monitor and analyze local competitive landscape to adjust sales activities to the local market conditions
• Develop and implement the promotional campaign plan for each market, ensuring alignment with other Electrolux channels and communication activities, including business cases that support the actions
• Suggest and drive campaigns including newsletters, sales promotions and other activities in local language that are aligned with brand guidelines and the global activity plan
• Understand the mechanisms around SEO, SEM, email marketing, display ads and social media to drive traffic and generate demand
• Monitor web shop traffic, shopping behavior and other key metrics to optimize site performance and maximize conversion rate
• Provide reports on weekly and monthly basis including analyses on campaign performance and main e-commerce KPIs that can explain current performance trends and suggest corrective actions
• Collaborate with central and local sales, marketing, category management, supply chain and product line to maximize the impact for your markets of responsibility in the direct channel
• Actively work to enforce the D2C Ecommerce strategy


Who you are
Consumer & business oriented with strong commercial skills. You always have the consumer in mind and work to ensure we always have a commercial approach that is adding value to the consumer experience
Energetic. Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the endurance essential to delivering results in both the short and long term.
Passionate. You are passionate about driving profitable growth and are capable of finding creative routes to create value to our consumers in the ecommerce channel.
Agile and structured. You can quickly understand and assess a situation, organize information in meaningful ways, effectively frame the issue and react confidently, making decisions even where there is ambiguity.
Flexible. You have the ability to respond to an always exciting and changing e-commerce business environment
Team-player. You can successfully drive initiatives and can collaborate effectively with cross-functional teams including product line, IT, Marketers and business leaders. You are comfortable with working in a large matrix organization with many markets, cultures and stakeholders.


Minimum experience
• A bachelor/master’s degree in relevant field
• Minimum 5 years working commercially with D2C e-commerce
• Fluent English, any other European language is a plus


Key skills
• Good general technical understanding of a typical e-commerce environment
• Understanding SEO/SEM and other mechanisms that drive traffic
• Excellent Google Analytics skills
• Experience from working with SAP/ Hybris is a plus
• Design skills is a plus


Please apply in English.
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