Online Traffic Coordinator La Redoute

Ellos AB




La Redoute is a leading European e-commerce company with operations in 8 European countries and a turnover of approximately 850 million Euros. La Redoute Nordic is responsible for  the sales in the Nordic markets and is based in Viared outside Borås. Product assortment includes fashion for women, men and children but also home textiles. 

Online Traffic Coordinator

- We are currently looking for an Online Traffic Coordinator to be responsible for driving qualified traffic to our Nordic e-commerce websites as well as recruiting new customers. The job includes coordination of internal resources and external partners within SEM, SEO, Display, Affiliates and Social Media as well as continuous evaluation and improvements of ongoing activities. You will be part of the marketing team and will report directly to the Marketing Director at La Redoute Nordic. The position is located in Viared outside of Borås and is a full time permanent position.

Key Responsibilities:

- The overall responsibility is define within your own budget the online traffic plan, according to the overall marketing strategy, then implement all the external online activities to drive qualified traffic to our Nordic websites as well as recruiting new customers.
- Coordinate internal resources including local and international team with external partners and suppliers.
- On a daily basis lead the cooperation with our external partners securing an optimized SEM, SEO, Display, Affiliates and Social Media operation.
- Develop new tests and partnerships to boost traffic.
- On a daily basis evaluate traffic performance and suggest actions to be taken in order to improve quality, reach and customer recruitment.
- Compile weekly report on traffic and customer recruitment development
- You are responsible for improving KPI's traffic (CPO, CPA, ROI ...).

Skills & Qualifications:

- At least 2 to 3 years of experience in e-commerce and SEM, SEO, Display, Affiliates and Social Media are required.
- The position also requires the ability to organize, plan and implement activities in which many parties from different fields of expertise are involved.
- Education from relevant IHM/KY program or equivalent is an advantage
- Working knowledge of Google Analytics and/or Omniture is a strong advantage.
- Problem solving ability, creativity and good communication skills are essential
- The La Redoute Nordic team is a small but skilled team with an entrepreneurial spirit and a high focus on results. In order to enjoy this opportunity it is essential that you are result focused and prepared to contribute with your time and skills when needed in fields also outside the present job description.

Questions regarding the position and how to apply:

- For questions regarding the position please contact Jean-Baptiste Bodard (in English) by mail jb.bodard@laredoute.se. For questions around the recruitment process or your application please contact Martin Carlberg, HR department at 033-160547.
- Apply in English through www.ellos.se/jobb no later than the 20th of January.