Paid Digital Media Specialist

Do you want to contribute to achieving overall business goals by optimizing performance within bought digital channels? We are looking for you who want to be responsible together with external agencies and internal stakeholders for defining customer acquisition strategies and ongoing optimization of Display, Social Media and Online Video performance. 

This role offers the right candidate an exciting opportunity for professional development!

Become a part of transforming Europe’s leading Ferry Company
At Stena Line, we believe everything is connected. By bringing people and goods together, we enable businesses and societies to grow. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers.

Stena Line wants to continue to be a safe, flexible and attractive employer and have now introduced a flexible workplace for our office employees. We believe a hybrid solution between the office and working remote will create the best environment for us to be creative, productive and find a work-life balance creating magic today and tomorrow. 

What will you do?
Your responsibility includes developing our tactics, hands on optimization and setting requirements on global media agency to achieve the best possible outcome for the business.

- Accountable for defining and driving the strategy for bought digital channels.
- Accountable for developing tactics for ongoing optimization including audiences, placements, formats, creatives, bid management, budgets etc.
- Responsible for tracking, optimizing and reporting on relevant KPIs for Display and Online Video.
- Responsible for maximizing ROI from bought digital channels investments.
- Contribute as a thought-leading, subject matter expert and customer advocate.

Who are you?
At the end of the day, we are looking for the right person, not the right resume. We believe you have a strong get-things-done attitude. Working collaboratively to achieve great things makes you excited. As a person you are detail-oriented, well organized and enjoy working in a wide role where you get to combine your technical and creative skills.

Your required skills:
- Proven extensive experience working with Display & OLV both strategically and operational.
- Strong understanding of data-driven methodology to improve performance.
- Good understanding of personalization and individualization in digital marketing.
- Experience from working in a multi-cultural company and in cross-regional marketing
- Strong communication skills in written and spoken English and comfortable communicating with internal colleagues such as marketers, analysts and other stakeholders as well as external partners such as agencies.

If you feel you can contribute amazing value to the role and Stena Line but don’t meet all the specified requirements we still want you to continue reading and please send an application.

Interested?
This is a full-time, permanent position based in Gothenburg, Belfast or Amsterdam within our Travel department. To apply, please register your profile and send in your application in English as soon as possible but no later than 30th of November 2021. The selection process is ongoing and the position can be filled before the last apply-date. Please note that due to GDPR we do not accept applications via e-mail or postal service. We have collective bargaining agreements with Unionen, among others, who you can contact for more information. 

If you have any questions regarding the position you are welcome to contact Fredrik Bayati, Group Performance & Biddable Manager at fredrik.bayati@stenaline.com or about the recruitment process you are welcome to contact Anna Svedberg, Talent Acquisition Partner, anna.svedberg@stenaline.com. 

Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment.

About Stena Line
As the leader of sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 4300 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company. We believe it is up to us where we want to go next and how far we want to go. The journey starts with us.

Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.