Paid Media Specialist

Paid Media Specialist

Arbetsbeskrivning

Due to the high volume of applications towards year-end, please note that we will only contact those who are selected for the next steps. All communications will be sent by 26th Dec. Please apply in English.
For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It's about improving the everyday lives of millions. By being sustainable and open to new ideas we can push the boundaries of cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.
This new role is in the Communication Strategy team and you will report to the Communication Strategy Manager.
The Paid Media Specialist will work closely with the Communication strategy and paid media team to ensure we are following up and analyzing our brand building (Key Initiative) investments and share the learnings with all stakeholders.
Key Operational Responsibilities:
• Improve accuracy and usage of our different tools (Datorama, Lumina etc) in collaboration with the rest of the paid media team to secure we have high trust in the data presented in the tools.
• Support Clusters with AIDA campaign follow-up measurement (plan timings, support agency with getting plans and assets)
• Compile and analyse Key Initiative campaigns across our core European markets or in deep dive into different Cluster investments. (using Datorama, Lumina, AIDA follow up and other data if available)
• Look beyond Paid media where possible to put the full analysis into context of owned, earned and business results.
• We have different sources of information that needs to be consolidated, "connected" and analysed to then be able to draw relevant conclusions.
• Support with Ad hoc analysis and overviews
• You will be working in a cross functional environment to gather data, analyse and share the learnings. You will have a lot of interaction with our local Clusters, internal marketing and external agencies.
Requirements:
• You have strong analytical and creative problem-solving skills. You can analyse different types of data, understand cause/effect and present the result so that other can understand it.
• You are familiar or eager to learnt about in the ever-changing communication and paid media landscape
• You have strong self-leadership and can work as well on your own as in a group
• Bachelor's degree in marketing/ statistics/ computer science/ economics/ related field
• Stakeholder management, especially in multicultural teams.
• Ability to manage multiple, changing priorities while working effectively in a team environment
• Great problem-solving skills
• Excellence in MS-Office suite, specifically Excel and PowerPoint.
• Fluent in English, both written and spoken Bonus if you are fluent in Nordic Languages, French, German and/or Italian
• Basic knowledge in Google Analytics
• Experience with dashboards (like Datorama, a salesforce tool) or MediaTools (like Lumina) will help you get up to speed.
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.

Kontaktpersoner på detta företaget

Rekryterare Petra Fekete

Rekryterare Petra Fekete
08-738 60 00
Servicechef Christer Ekman
08-738 8668

Sammanfattning

  • Arbetsplats: Electrolux AB STOCKHOLM
  • 1 plats
  • Tills vidare
  • Heltid
  • Fast månads- vecko- eller timlön
  • Publicerat: 12 december 2022
  • Ansök senast: 25 december 2022

Besöksadress

SANKT GÖRANSGATAN 143
STOCKHOLM

Postadress

None
STOCKHOLM, 10545

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