Paid Search - Lead Performance Marketing Lead

Company Description
Do you want to join H&M on a journey, developing our brand for the future? H&M Brand Development is a global function that holds and drives a holistic brand experience & strategy. We conceptualize and set the key components of the brand experience across all touchpoints and supports the business with framework, competence and tools to reach our desired state. We work in close collaboration with strategists and creatives across the business to create a strong brand that has its core in each customer interaction.


Job Description
Are you a digital marketing expert with experience and passion for performance marketing who also has a dream of working at one of the largest fashion retailers in the world? We are now looking for a driven Paid Search Lead Performance Marketing Lead to join our growing Performance Marketing Team in H&M’s Global Media organization. The position
is permanent and based in Stockholm.
H&M is looking for the next digital marketing star to join our growing Performance Marketing Team that is part of the Global Media team and Marketing Department in Stockholm. The team is responsible for the H&M brand’s global investments in performance marketing across our different media channels and is a key part in driving traffic and sales to our e-com stores. You will be responsible for setting and implementing the execution and strategy for paid ads on Google, Bing and other search engines, both on a global level and for all our local marketing teams.
The responsibilities will among others include:
Set the long-term vision, strategy, budget and KPI’s for performance marketing in paid search in alignment with overall performance marketing strategy and goals
Be a leading expert on the channel through analysis of data, competitors and industry insights
Drive technical and business development of the channel from a performance perspective
Be the main contact person for the channel within the organization and for external partners
Collaborate with internal teams to drive channel development and performance
Lead and be responsible for the relationship with external partners including commercial agreements
Responsible for reaching revenue and profitability goals



Qualifications
To be successful in this role we see that you are a great collaborator with excellent communication skills as the role entitles a lot of stakeholder management. You are service minded with a flexible approach and always with the costumer on top of mind. You thrive in an ever changing and fast paced environment where constant improvement is a key value.
We also believe that you:
Have at least 5 years of work experience from an agency or as paid search responsible at a larger company, preferable within the retail industry and specialized on performance marketing
Have a higher education within Marketing
Are confident and experienced in setting and executing paid search marketing strategies for multiple markets
Understand the role of paid search in a broader digital marketing perspective and how paid search can be used to achieve the business goals of an organization
Have well-documented experience from working with Google Ads (Search and Shopping) and other paid search advertising platforms
Are proficient in Microsoft Excel and PowerPoint
Are result oriented and have leadership experience or qualities
Are fluent in English, both spoken and written



Additional Information
This is a full-time position based in our office in Stockholm.
If you feel that this is the right position for you please send your application with CV no later than 24th of February, 2023.
At H&M Group we strive to have a fair and inclusive and recruitment process. This is why kindly ask you to not attach Cover Letter in your application as this could cause unintentional subjective assessment. Thank you!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.