Paid Search & Platform Manager

Joining a growing company with a strong purpose

Do you want to make a difference for people breathing, speaking and living through a stoma? And are you passionate about paid search and marketing automation?

Then the position as Paid Search & Web Development Manager in Global Marketing at Atos Medical might be the right next career move for you.

 

At Atos Medical we have a strong purpose, as we want to better serve and help people who have been laryngectomized and now live with a neck stoma. To succeed with this purpose, we have an ambitious initiative to expand our digital initiatives by reaching out to the market with paid search and continually engage our customers through our web and landing pages. The Paid Search & Web Development Manager will play a pivotal role in driving these initiatives from a global and local perspective.   

 

“At Atos Medical we have taken the responsibility upon us to properly serve an often times overlooked group of people who, in many occasions, have been through a traumatic cancer treatment, and now after having survived, breathe, speak and live through a stoma.
For this reason, we as a company have to create more awareness of our offerings towards both the users of our products, as well as the health care professionals. Only by really focusing on this, we will help making life easier for people breathing through a stoma.
As we continue to develop our digital presence to communicate and share knowledge with a broader audience, it will be important for this role to lead the way” says Jens-Peder Wenzel Pedersen, Vice President Global Marketing.

 

Develop our lead generation and customer engagement through paid search and platform development

You will be part of the digital team and assume the responsibility to:

 

Paid Search


• Plan, develop and optimize wide-ranging paid search campaigns (PPC) on a global and local perspectives.
• Manage and execute the day-to-day operations with search engines and assure the quality control of campaigns based on defined goals.
• Analyze paid search campaign performances and evaluate and interpret performance-related KPIs. Provide thought leadership on paid search best practices.
• Drive keyword analysis and conduct competitive research.

 

Platform Web management and development:


• Website set-up and maintenance globally for local adaption.
• Web content management.
• Write compelling ad copy and develop landing pages, conduct A/B tests to optimize landing page conversion rates.
• Liaise with our external website agency.
• Connecting and continuously develop our digital platforms – from web to MyLife APP to other digital offerings.
• Serve as web management and development subject matter expert.

 

 

Your competencies:


• You have a strong interest in web technology/digital trends and is able to interpret how different channels are connected.
• You have good verbal and written communication skills, as well as strong analytical skills.
• You have the ability to present data in an easy to understand manner.
• You have the ability to learn new applications quickly.
• You have proven project management skills.
• You have strong administrative and organizational skills, superior accuracy and attention to detail.
• You are fluent in English, both written and spoken.

 

Your experience:


• 3+ years of business experience within search marketing and digital marketing.
• Degree in Business Management or Digital Marketing or Digital Communications.
• Advanced experience of paid search with Google Ads (Re-Marketing, Display, Search) and Bing Ads. Google Ads certification is a plus.
• Experience with Google tools – analytics, tag manager, search console.
• Advanced experience with content management system, preferably WordPress.
• Experience managing campaign execution across multiple channels.
• Experience within Health Care is a clear advantage.

 

Your personal characteristics:

As a person you are a natural marketeer; you are furthermore an ambitious, creative, collaborative team player with strong EQ, strong values and a positive can-do attitude.

You are at the same time business-oriented with strong analytical skills and structured with a good overview and sense for details.

 

The job is located at our HQ in Malmö. Salary and benefits will be according to skills and experience.

 

Apply:


• Applications will be reviewed on an ongoing basis.
• If any questions, feel free to reach out to hiring manager, Jens-Peder Wenzel Pedersen: WenzelPedersen@atosmedical.com or +46 73 745 2628

 

 

Join us and help people breathe, speak and live again

Atos Medical is a specialized medical device company for voice and pulmonary rehabilitation for cancer patients who have lost their voice box through cancer, and as a result live with a neck stoma, affecting their ability to breathe and speak.

At Atos Medical, we are all about making life easier for people living with a neck stoma. We design, manufacture and sell our entire core portfolio directly to leading institutions, health care professionals and users. With technologies built on decades of experience, and a deep understanding of our customers, we provide personalized care and innovative solutions.

Working at Atos Medical means working within a diverse, global organization with great opportunities to grow and learn from others. Our aspiration is to create a culture built on purpose, pride and sustainable growth. We believe that an open work environment, meaningful and challenging roles and development opportunities all contribute to employee engagement. We strongly believe that our best work is co-created. It is only when we build on each other's ideas, skills and experiences, within and across teams, that truly innovative products and solutions are created.

Atos Medical is a global leader with Swedish headquarters and more than 20 subsidiaries worldwide. We are committed to living our values: we listen – we inspire – we focus – we engage every day.