Paid Social Media Manager

Do you believe we should never stop learning? GANT, the future of American Sportswear, strives to be an Employer of Choice in 70+ global markets. If you want to challenge convention and make clothes for the courageous, curious and creative, then join us on this journey!





About the team


At GANT we are growing our internal Online Marketing team. With a global footprint that includes 70+ markets, 600 brand stores and over 4000 resellers, the iconic GANT lifestyle brand has become synonymous with a timeless quality and style rooted in American east coast culture. Building on this legacy and our values of curiosity and courage, we are striving to reinvent the way we work and expand rapidly online, developing a seamless consumer journey that showcases our brand identity and premium product offering, wherever our customers choose to be.


As part of this journey, we are investing in best-in-class marketing technology, media and talent. Working within this international team, that combines experience from the world’s most well-known and successful brands, you will learn from digital marketing experts and in turn, educate and evangelize the opportunity within the new and existing social media platforms. You will work cross functionally with other teams such as CRM, Dotcom, Brand and Retail, while collaborating with other media specialists, managing Paid Search, SEO, & Affiliate Marketing channels to realize our omni-channel marketing strategy.


As part of GANT Global Online Marketing, you will work within a multi-cultural team, that empowers you to be independent, learn and test new approaches and strategies. Working at GANT means flexible working hours, modern inspirational offices, and an everyday passion for fashion, with our customer at its center. Being a valued member of a supportive team, where success is rewarded with a competitive package of benefits and opportunity to grow and advance in your career.





Your Profile


We foresee the successful candidate as coming from agency or client side. Having several years of operational experience within social media buying, which has led that person to already manage a small team or with the aspiration to take that next step. Someone with passion for marketing, and the technology that enables it. A person who understands the importance of data, and how to translate insight into action.





Responsibilities


Together with the internal acquisition team, develop and deliver, agile and effective digital marketing strategies & activation plans.
Ensure activities support KPI’s, including new customer acquisition (NCA), revenue, ROAS/CoS, CAC, traffic, brand awareness through reach etc.
Manage a small but growing team of social media specialists that includes 1 x Social Media Performance Specialist (direct report), 1x Social Brand Specialist (dotted line).
Work within platform based and 3rd party ad management tools i.e. Meta Ads Manager, Smartly, to set up and optimize campaigns.
Identify and develop marketing technology that improves execution in the social channels, including feed management, audience segmentation, tracking & visualization.
Communicate with stakeholders at HQ and within regional clusters on budget allocation, strategy and performance.
Maintain high involvement in conceptualization of creatives and content for the social media marketing channels.
Optimize consumer journey and use attribution modelling to boost CR and ROI on marketing spend.
Use data & customer insights to identify new growth strategies, that can be tested, optimized and scaled.




Your skills


Have 3 - 5 years’ experience of operational performance marketing within social channels.
Have deep experience with media buying on Meta and familiarity with the TikTok, Pinterest, Snapchat & YouTube is a plus.
An analytical thinker who thrives by using a test-and-learn approach.
Have an interest in and keep updated on the latest trends in Digital Marketing customer acquisition channels.
You think it’s fun to ideate creatives and test content.
You enjoy freedom and responsibility and have a willingness to approach projects with a can-do attitude and create new processes where needed.
Have a BSc/BA or MSc/MA in a technical, business or marketing related field.
Fluent in English in both speech and writing.
You enjoy freedom and responsibility and have a willingness to approach projects with a can-do attitude and create new processes where needed.
Have a BSc/BA in a technical, business or marketing related field.
Fluent in English in both speech and writing.




Bonus points


Extra qualities and skills that will be a plus for the role, but not necessary include familiarity with Google Analytics, feed management, Tagging (GTM), or DDA.






Apply with your CV and a cover letter in English by 2023/06/01. Our team reviews applications on a rolling basis, so seize the opportunity to join us by submitting your application today! Please note that the position may be filled before the set end date.


GANT is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside with Lacoste, Aigle, The Kooples and Tecnifibre. Please visit the group website for more information.