Paid Social Media Specialist to ARKET

Company Description
Do you want to be a part of building the most loved lifestyle brand?
Then you might be the Paid Social Media Specialist we are looking for.
A modern-day market with a Nordic soul, offering a mix of fashion, homeware and a café while having quality, sustainability and transparency at the core of our business.
ARKET was founded with the mission to simplify good choices and influence positive change in our industry. By presenting a broad collection of well-considered fashion, food, scents, beauty and home items under one roof, we want to inspire people to live a more sustainable lifestyle.
At ARKET, we believe that collaborating in diverse teams and including various perspectives into our everyday work are key to meaningful growth. As an employer, we are committed to cultivating a workplace culture that celebrates our unique talents and differences as individuals. This allows us to harness our collective knowledge to reflect the diversity of our clients in all the products and experiences we create.

Job Description
As Paid Social Media Specialist you will be part of our Marketing & Communications team, working together with Head of Social Media and the Organic Social Media Specialist towards increasing brand awareness and driving customer acquisition through our global social media channels. You will collaborate with relevant teams and Local Markets to synchronize the activity plan and secure content and work with central teams to ensure channel and product feed developments are delivered in a timely manner.
Your main responsibilities include, but are not limited to:
Planning, executing, measuring, and optimizing our global paid social activities on Facebook, Instagram, Pinterest, and other potential channels.
Contribute to setting budgets, goals and KPI-s, plan and forecast ad spend. Analyse key metrics, look for opportunities to improve performance by finding inefficiencies and suggesting improvements.
Create compelling ad copy and edit assets based on templates (images, videos)
Develop testing roadmaps across paid social working with relevant stakeholders across the business.
Contribute to reports on a monthly and quarterly basis, as well as ad hoc if required.
Support the social media team with social commerce activities.
Keep track of creative requirements and platform best practices to make sure assets produced are in line with industry and platform standards.



Qualifications
We are looking for a self-motivated and highly organised team player who is passionate about content, media, strategy, and most importantly data-driven campaigns. In addition, you have the ability to prioritize and manage your own time effectively, take initiative when needed. We believe you have a passion for digital marketing as well as the retail environment and you are constantly looking for ways to improve.
To be considered for this role you have:
At least 3 years of previous experience in managing paid social campaigns across Meta/Facebook Ads, and ideally some experience in Pinterest, Twitter, TikTok, Snapchat.
Understanding funnel-based marketing and how to reach, engage and move users through the buyer's journey.
Hands-on experience in building campaigns in Facebook Ads Manager, managing inventory in Commerce Manager and using marketing automation tools such as Smartly.
Good understanding of Google Analytics and Attribution Models.
Fluent in English in both written and verbal communication.
Excellent organizational and analytical skills.
Experience with data feeds is beneficial.
Previous experience in writing ad copy and working with creative assets.



Additional Information
We offer a work environment where culture and values play a big part in everything we do. We have a flexible attitude and value an entrepreneurial spirit. We want every employee to take ownership of the ARKET’s success and believe that a fun working place generates great results.
If you feel your experience, skills and ambitions are right for this role, please apply with your CV in English as soon as possible but latest 29th of August. Due to GDPR, we only accept applications through our career page. At H&M Group we strive to have a fair and inclusive recruitment process. Therefore, we kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases.
This is a permanent position located at ARKET HQ, Maria Skolgata 83 Stockholm.
We look forward to hearing from you!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world