Paid Social Specialist

HiCareer is excited to recruit a Paid Social Specialist for our client, Est Populo AB, a performance and growth agency working with some of the most exciting D2C and E-com brands around. This is your opportunity to join a dynamic and talented team that thrives on driving growth through innovative paid social strategies.
About the Role
As a Paid Social Specialist, you’ll play a key role in helping Est Populo deliver exceptional results for their clients. You’ll work with cutting-edge tools, the latest trends, and optimization techniques in social media advertising. Est Populo collaborates with amazing brands such as Cavour, Aim'n, Tailor Store, and American Eagle, and you’ll be at the heart of campaigns that define their success.
Our office is located in Kungsgatan in the heart of Gothenburg, and we have a hybrid workplace model.
Responsibilities:
Set up, manage, and optimize paid social campaigns across platforms like Facebook, Instagram, TikTok, and others.
Analyze data to surface actionable insights and develop groundbreaking strategies.
Collaborate closely with Est Populo’s clients to drive customer acquisition and retention.
Stay ahead of industry trends and test innovative approaches to maximize campaign effectiveness.



Qualifications
At least 2 years of experience in paid social advertising, preferably in e-commerce.
Proven track record of managing and optimizing digital marketing campaigns.
Expertise in Facebook Ads Manager, Instagram Ads, TikTok Ads, and analytics tools.
Experience with A/B testing, audience segmentation, and retargeting strategies.
Strong communication skills to present data and insights effectively.
Fluency in English; Swedish proficiency is a plus.



Who You Are
We’re looking for a doer, a team player, and a lifelong learner who is also kind and collaborative. At Est Populo, you’ll thrive if you set high standards for yourself and have a deep curiosity for growth and innovation.
About Est Populo
Est Populo translates to The People, which reflects their ethos of being the ultimate partner for their clients. Their team challenges the traditional client-agency relationship by focusing on building long-lasting, collaborative partnerships. With a proven track record and deep expertise in growth and performance marketing, they work with some of the biggest brands around the globe, delivering results through hardcore data and cutting-edge strategies.
Perks and Benefits
Above-average retirement plan.
Hybrid workplace model, with time spent at their fantastic Gothenburg office.
High wellness allowance.
Work with globally recognized brands.
Join a supportive, fast-paced team of 10+ experts.



Ready to join Est Populo’s journey of growth and success? Apply now, and let’s make it happen together!