Performance Marketing Manager

Akribian is a start-up based in the capital of knowledge, Lund.
As a tight team of 10 people, Akribian works closely and share perspectives from different backgrounds and cultures, bringing game design, tech, design and learning psychology to the table.
Their product, the math app Count on me! combines research-based learning methods with a fun and exciting adventure game to teach children the most important mathematics skills. Based on science their vision is to deliver the optimal digital learning tool for teaching basic math to children across the world.
Now looking for a Performance Marketing Manager to strengthen up the team.
In this role you will be responsible for all initiatives to drive users and customer growth from various paid channels. Taking part in creating the digital growth strategy, but more so you’ll be the one to optimize and evaluate the marketing channels to improve and drive profitable growth.
You will set up, manage and optimize campaigns and keep on evaluating your performance through A/B-testing. You will own, optimize and scale the performance marketing channels and evaluate and execute optimization experiments to improve channel performance and drive profitable growth. Analysis is of course a big part of your job - conduct comprehensive analysis, evaluate campaigns and share knowledge and updates with your colleagues. Working closely with a content marketing manager you will make Count on me! the easy choice for parents who want to help their children explore and evolve and aim to make Count on me! a success story, both for Akribian and the player.
This role is well suited for those who are analytically strong, yet creative and proactive and want to make a direct impact on the growth. We see that you have extensive digital marketing capability, including paid social, SEM, ASO and SEO and that you preferably have worked with SaaS or in a product company before. If measuring CPA, CLTV and CAC makes your mouth water, you are the right person for the job!