Performance Marketing Manager

Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain we have created the world’s largest social network dedicated to people who love fishing. We want to make sure that we can give them the greatest experience possible and make their fishing dreams come true, no matter where they are in the world.
We have over 12 million users all over the world who have logged over 10 million catches in our app. We’re growing fast, both in our social network and in the company, which is why we’re looking for a Performance Marketing Manager to execute on performance campaigns through paid media channels focusing on increasing awareness, user growth, revenue and driving a positive CAC & ROAS.

As a Performance Marketing Manager at Fishbrain, you will be responsible for management of Performance & Awareness advertising campaigns and budgets for our app and eCommerce platforms. You will be responsible for all aspects of paid user acquisition for this goal, which will require analysis, reporting and forecasting as needed. You will report findings and optimizations to the performance marketing team and wider marketing/product teams as necessary as well.
You will report directly to the Head of Paid Acquisition.
Remote work possible (CET/GMT time zones). Please submit your application in English.

Responsibilities
Responsible for developing, implementing and managing campaigns on multiple digital platforms that app installs and web traffic.
Optimise towards low customer acquisition cost (CAC) and high return on ad spend (ROAS).
Managing prospecting and remarketing Campaigns on Social, Native, Influencers, Affiliates and Display channels
Scaling awareness marketing through offline channels like Radio, OOH, Advertorials and partnerships
Coordinate with internal functions (Commerce, growth, finance, creative) to ensure continued performance and growth.
Creative and data-driven, adept at delivering ideas, content, and metrics.
A self-starter that is able to take projects from strategy through execution with a high attention for detail.
Conduct A/B tests and analyze results to garner insights and optimize campaigns.
You are interested in the latest web trends and technologies.


Requirements
2-3 years working experience within Display & Social performance marketing
Expert knowledge of Facebook Business Manager, Google App Campaigns, and MMPs
Good with Google Analytics, Google Tag Manager and wider reporting tools
Previous experience with B2C app first business.
Experience of Business Manager and good understanding of handling advertising on Facebook, Instagram and other social networks.
Has good knowledge of driving traffic, ad optimization and customer acquisition
Fluent in English


Preferred Qualifications
Knowledge or experience with magento or similar eCommerce CMS
Knowledge and experience of marketing in the US
Knowledge of handling large eCommerce assortments & brands