Performance Marketing Manager - SEM

Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain we have created the world’s largest social network dedicated to people who love fishing. We want to make sure that we can give them the greatest experience possible and make their fishing dreams come true, no matter where they are in the world.
We have over 12 million users all over the world who have logged over 10 million catches in our app. We’re growing fast, both in our social network and in the company, which is why we’re looking for a Performance Marketing Manager - SEM.
We’re looking for a biddable media & digital marketing specialist to execute on performance campaigns through paid media channels for our ecommerce platform focusing on increasing web traffic, revenue and driving a positive return on ad spend.
As a performance marketing manager at Fishbrain, you will be responsible for management of ad campaigns and budgets for our eCommerce platform and GMV goal. You will be responsible for all aspects of paid user acquisition for this goal, which will require analysis, reporting and forecasting as needed. You will be required to report findings and optimizations to the performance marketing team and wider commerce team as necessary as well.
You will report directly to the Head of Paid Acquisition.
Remote work possible (CET/GMT time zones). Please submit your application in English.
Responsibilities
Responsible for developing, implementing and managing campaigns on multiple digital platforms that drive web traffic and web conversions.
Optimise towards low customer acquisition cost (CAC) and high return on ad spend (ROAS).
Managing prospecting and remarketing on Search, Shopping, and Display
Coordinate with internal functions (Commerce, growth, finance, creative) to ensure continued performance and growth.
Coordinate with and brief sales team on Google best practices and requirements
Creative and data-driven, adept at delivering ideas, content, and metrics.
A self-starter that is able to take projects from strategy through execution with a high attention for detail.
Conduct A/B tests and analyze results to garner insights and optimize campaigns.
You are interested in the latest web trends and technologies.



Requirements
2-3 years working experience within search performance marketing
Expert knowledge of Google Adwords, Google Merchant Centre and Bing Ads
Good with Google Analytics, Google Tag Manager and wider Google marketing stack
Previous experience with B2C eCommerce
Experience of Business Manager and good understanding of handling advertising on Facebook, Instagram and other social networks.
Has good knowledge of driving traffic, ad optimization and customer acquisition
Fluent in English. Preferably American English



Some Preferred "Nice to Haves"
Knowledge or experience with magento or similar eCommerce CMS’
Knowledge and experience of marketing in the US
Knowledge of handling large eCommerce assortments & brands


Our Bait
We have trust in our employees which means that 1. you will be given a lot of responsibility from day one and 2. we value your opinions and ideas. No matter the team, everything we do has an impact on our users and on Fishbrain as a company. Our culture is very important to us. If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!