Performance Marketing Specialist

Are you passionate about online marketing and do you share our passion for an active lifestyle? The position as Performance Marketing Specialist at Thule Group gives you an opportunity to work with a great team of people and to scale our marketing efforts to keep on growing at a high pace.
As our new performance marketing specialist, you will be part of the Global Online Content and Marketing team which is responsible for to efficiently support our growth ambitions with a strong focus on online sales. In this role, your objective will be to raise top-of-mind awareness of our products, increase qualified traffic to our website and maximize ROI.
What you will do
Manage online marketing campaigns on different channels such as Facebook, Instagram, Google, YouTube, Pinterest and others
Suggest budget allocation per channel and campaign type
Assist with briefing of the content team for content creation
Set up campaigns
Run A/B testing and ensure ongoing optimization of campaigns
Analyze campaign performance and come up with ideas for improvement
Present monthly reports to relevant stakeholders
Collaborate with the content team to optimize ads and landing pages
Identify and suggest growth opportunities and constantly challenge the status quo to keep growing faster than the competition
Keep up-to-date with online marketing best practices and industry plus competitor research

What you need to succeed
3+ years of experience related to online marketing or social media advertising
A degree in Digital Marketing, Business, E-commerce or other relevant fields
Demonstrable experience building and running multi-channel marketing programs, including PPC, social media, and other digital channels across multiple markets
A strong understanding and hands-on experience of paid search and paid social
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
Thrives in a fast-paced growth environment
Strong written, interpersonal, organisational and communication skills
Fluency in English
Persistency, accuracy, autonomy, flexibility, positive attitude with entrepreneurial hands-on drive and spirit
A passion for learning and staying up to date on the latest trends in the industry

Nice to have
Online marketing certifications
Fluency in another language (especially German or French)
Proficiency in Microsoft Excel / Google Sheets
Knowledge of Google Data Studio
Knowledge of SEO

As a company, we strongly believe in teamwork, both within the team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it.
Application
The position reports to the Global Performance Marketing Manager, Quentin Reyners, and is based in Malmö, Sweden. If you believe that you would enjoy working in a flexible and growing global branded consumer goods company and feel that the professional tasks will be challenging, please submit your application and references no later than September 6th, 2021.


About Thule Group
Thule Group is a global world leading company of products for sports and outdoor activities. We make it easy for people to bring the things they care for, easily, securely and in style, when living an active life. Under the motto Active Life, Simplified. we design, manufacture and sell products within the four product categories Sport&Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, as well as roof top tents for mounting on cars), Active with Kids (bike trailers, strollers and child bike seats), RV Products (awnings, bike racks and tents for motorhomes and caravans) and Packs, Bags & Luggage (everyday backpacks, hiking bike packs travel luggage and camera bags).
Thule Group has about 2,600 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2020, sales amounted to SEK 7.8 billion.