PR & Consumer Engagement Manager to Monki

Company Description


Fashion is our expression, and we have a passion for it. But it doesn’t stop there. We want to make a difference. We want to empower women to empower the world.
As a purpose-driven brand, we at Monki not only want to be recognized for our on-trend collections and sisterhood values, but also for our brave sustainability efforts, conscious initiatives, and passionate community. We’re in this for the long haul and we’d love for you to join us on this journey.


Job Description


Whatever part you play, you won’t stop ‘Saluting Sisterhood’. You will be part of driving global change through empowering women to empower the world. As part of Team Monki, each individual has the ability to make a difference to our business, every day, and to put Monki on the map. Our brand DNA of Empowering, Brave, Friendly, and Fun is ingrained in everything we do, and we pride ourselves in reflecting these values across all parts of the business and beyond.
To sustain our growth plans, we are looking for someone to strengthen our Consumer Engagement team. The role sits in our Brand & Marketing Organization, your main responsibilities will include translating the Brand & Marketing vision into an actionable strategy for consumer engagement and community activations and also in charge of the overall global consumer engagement and event strategy which includes initiating, leading, and producing projects to drive brand awareness and engagement. In this role, you will be leading a team of experts with different expertise as well as aligning brand partnerships with commercial conversations and increasing efficiency to extend Monki’s network beyond its current existence to meet the ambitious growth goals for 2022 and beyond.
Drive the vision for strong brand partnerships aligned with Monki’s purpose, creating co-branded strategies and developing year-long term plans to support the partnerships.
Develop a global strategy that translates into local relevant consumer activations.
Develop and ideate unique, engaging story angles to develop innovative custom activations that breaks through the social clutter and supports the reach of Monki.
Collaborate with internal-, external stakeholders and partners
Develop a digital and IRL activation toolbox for retail, including but not limited to store openings, store events, community outreach, and events.
Define KPIs, follow-up on and share key information, analyze data trends and project (recap) analysis to measure the success of all consumer activations, and share with all relevant stakeholders.
Set, manage and follow up on budget related to assigned projects.



Qualifications


You want to empower everyone around you to be who they want to be. As a person, you dare to be progressive and take brave decisions by being creative, passionate and results-driven. You are inclusive, open-minded, and have a big heart. Embracing those around you and celebrating individual differences – together you inspire change. Happy to lend a helping hand when needed, you don’t leave anyone behind. You are optimistic and like to bring a smile to people’s faces. You think big, embrace change and enjoy teamwork.
As a leader you create clarity and encourage collaboration. You take time to celebrate the successes and embrace a ‘test and learn’ attitude. Believing in people you empower everyone to become their best through creating an inclusive environment
To be successful in this role we see that you have strong communication skills, you enjoy teamwork, you set and drive towards clear goals and you have a business mindset and you have excellent organizational, analytical, and influencing skills. Result-oriented in setting ambitious goals, KPIs and seeing them through. You have an entrepreneurial mindset and innovating in your area of expertise is your second nature and you know how to lead by influence, lead a team and be a positive force in the room. You also know how to build hype and how to host events that brings Monki, partners, collaborators, influencers, talents, and customers together. You are up to date with global trends, and you like to challenge yourself to find new ways of interacting with the young Monki community
You have an education within Consumer experience, Communication, PR, Event or Brand Marketing 
You have at least 5-7 years of experience in a similar position. 
You have experience working across all tiers of influencers (micro, mid, top tier, traditional experts, non-profits, commercial entities) and nuances of working with each. 
You have experience in negotiating with outside talent-, production-, and creative agencies, including the briefing process, negotiating contracts, and determining distribution plans for the content or events created 
Proven track record to manage teams to create strategic and creative activations and campaigns that deliver on KPIs and drive ROI 
Proven track record in building, growing, and maintaining relationships with relevant external partners and talents to grow Monki’s network.
You have experience with developing event strategies, store opening, community outreach projects
You have strong interpersonal-, written- and verbal communication skills



Additional Information


You will be leading a team, part of the Brand & Marketing Mid Management team and reporting to the Head of Brand and Marketing.
Please note that we are an international company, and our internal language is English. The job is placed in our Head Office in Gothenburg and a full-time position.
Apply with CV in English as soon as possible but no later than the 7th of April. Due to GDPR, we only accept applications through our career page. H&M Group strives to have a fair and inclusive recruitment process. We kindly ask you to not attach cover letters in your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.