PR & Digital Communication Specialist

WHO YOU ARE
You have a creative eye, strategic mind and a great deal of attention to detail that allow you to drive effective and engaging communication campaigns. You know and believe in the power of social media and other digital channels and are regularly updating yourself on the latest in this space. You know that Digital is a diverse and transformative world, so keeping an open mind, remaining flexible and apt for quick change is a nature of yours. It is also more fun working in this way!
You have spent the past 5 years in PR and digital communications roles in an international environment and understand the difference in content consumption globally. What works in one geography might not in the other and you are able to use this knowledge to create and plan content that is appealing for most. You achieve this by applying your strong knowledge of the use of insights and working with web analytics, metrics development and follow up, and you always connect this to business goals.
Additionally, you have:
· Strong knowledge of using insights to formulate PR strategies, plans and activities to meet Ingka Centres commercial goals
· Knowledge of how to utilize the digital comms ecosystem to create impact and reach across owned, shared and paid channels using an audience centric approach
· Knowledge of developing, evaluating and optimising user experiences across various digital platforms
· Knowledge of digital security
· Strong communication skills in English (spoken and written)
A DAY IN YOUR LIFE WITH US
As the PR and Digital Communication Specialist at Ingka Centres you will lead effective and engaging PR and digital corporate communication, supporting Ingka Centres’ business agenda and contributing to the positioning of Ingka Centres and our brands in people’s hearts and minds.
You will lead and drive ideation, activation and execution across Ingka Centres’ owned corporate and shared media for communication campaigns to maximize impact and drive business results, together with the Content Hub team, by actively contributing to content planning and creation with digital first thinking. Together with the Co-worker communication team, you will develop and execute pro-active engagement plans for Ingka Centres’ key spokespeople and lead the social media part by planning and posting.
You will develop and strengthen Ingka Centres’ communication preparedness for reputational issues, risks and crises and be part of Ingka Centres’ global press-office and take part in the duty media relations rota. You will hunt for and bring to life stories in earned media in alignment with comms plan, business priorities and commercial calendar and lead and execute PR campaigns and drive day-today PR activity, supported by Communication Business Partners and the Media Relations Team.
Amongst other things you will:
· Manage and continuously develop Ingka Centres’ owned corporate digital channels
· Monitor and analyse media to measure results as well as identify proactive opportunities and potential risk issues related to Ingka Centres, its brands and products
· Lead and execute PR campaigns and drive day-today PR activity, supported by Communication Business Partners and the Media Relations Team
· Monitor and analyse media to identify risks and opportunities
· Provide active day-to-day support and direction for Meeting places around digital communication, with support from Communication Business Partners
In this role you will report to our Media Relations and Public Affairs Manager, and be based in either Malmo in Sweden, Madrid in Spain or Warsaw in Poland.
TOGETHER AS A TEAM
Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group.
As a long-term partner of IKEA, we share our vision, our culture and our values, while what makes our businesses different is the way we fulfil our vision. If the idea of IKEA is to create a better life at home, we work hard to create a better everyday life outside of the home by developing virtual and physical meeting places where people can meet shop and connect with their communities.
We have big plans for the future that involve expanding to new locations, opening smaller-scale concepts closer to the city centres, digitalization, and most of all, living up to shared sustainability goals. We’re constantly looking for energetic, purpose-led and creative people who’d like to join us on our journey to create meeting places around the world.
Sounds exciting? There’s a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team helping us reach our goals!
www.ingkacentres.com
This role belongs to Communication domain. The Purpose of our function is to build love and trust in our brands and our meeting places, with all the people we want to reach, in order to drive growth.
QUESTIONS AND SUPPORT? LET’S CONNECT!
Perhaps there is something you´re wondering about? Do you have questions about the recruitment process? Please contact Hektor Thomke at hektor.thomke@ingka.com
We encourage you to apply as soon as possible, though no later than 2022-09-11.
We look forward to receiving your application!