PR Manager

THE OATLY WAY

Oatly is a sustainability company built on the idea of change. Bottom line, we want to make it easy for people to eat and drink what’s good for them without recklessly taxing the planet’s resources. It's why we come to work every day. With our head office in Malmö and production sites in Sweden, the Netherlands and the US, our products are available in almost 20 countries across Europe, North America and Asia.

We welcome people from all backgrounds who see sustainability, health and transparency as important values.

Here’s what it’s all about:

For us, the most important thing is not where you come from or what you work with today. It’s the understanding of what we stand for and how we think. It’s also about how good you are at moving the needle and getting things done - because that’s how we do it, we get things done.

As one of our PR Managers, you will not work alone. You will have a whole bunch of smart, dedicated and creative people to team up with on your mission to strengthen Oatly’s brand awareness across key European markets such as Norway, Denmark, Spain and Benelux. You will work to set the PR strategic ambition and ensure that is implemented in the markets under your remit. You will also make sure that Oatly is driving the debate within sustainability and nutrition in your key markets, in keeping with the Oatly voice.

In this role, you will report into the PR Team Lead for EMEA

HERE'S WHAT YOU WILL DO

You will develop and implement best in class PR initiatives in your markets. That’s not a one person job but you will lead the way and work with some other great people at Oatly

You will demonstrate a proactive mindset and will always look for opportunities for Oatly to drive the plant-based movement through PR. At the same time, you will stay on your toes and be ready to lead reactively if there is a crisis situation

You will be the PR expert on your markets, always keeping an eye on what the media is writing about us, our competitors or other Oatly related topics

You will support Oatly’s spokespersons when preparing for interviews or speaking opportunities

You will make sure that we have the right agency partners and steer how we work with them. You will also build relationships with local journalists, NGO’s and other influential people or organisations we should know

You will keep an eye on the money, making sure that it is spent wisely and within the allocated budgets

OTHER KEY COMPETENCIES AND EXPERIENCE

You have 3-5 years of experience in PR & Communications (brand, agency or journalism)

You are both a strategist and a hands-on doer

We will want to see a demonstrated ability to develop and execute short and long-term measurably successful strategies and to execute tactical plans

Experience in the sustainability sphere is a plus

As we act in a truly global setting, your communication

skills in English must be excellent, both verbally and in writing

YOU'LL DO WELL IN THIS ROLE IF

You have a genuine interest in what we do

You can focus on the big picture without losing sight of the small details

You can make the hard stuff look easy

You are able to foster positive, collaborative and exciting relationships with all internal teams and external partners

You welcome ambiguity as an opportunity to move forward

You don’t get flustered by a moving target and are good at adapting and changing direction

You are resourceful, self-motivated and love to solve problems

You are a strong writer and get excited at the idea of writing a press release

You are able to communicate effectively in a high pace environment

You take what you do very seriously, but you don’t take yourself too seriously

You are organised and able to plan your own work efficiently

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If you recognise yourself here and can speak to the key requirements, we would love for you to apply.

If you make it to the shortlist, we will ask you to work on a case study as part of the interview process.