PR Manager - Sweden

KRY is a digital healthcare service enabling patients to meet and seek advice from healthcare professionals online. We’re on a mission to build better and more accessible healthcare by providing digital and seamless digi-physical services that gives patients the best possible health care experience, regardless of location.

With ambitious plans ahead, we are now looking for a proactive press manager to join our Swedish Marketing and Communication team. A strong team-player who ensures that KRY’s media presence is of high quality and in line with business objectives.

As our PR Manager you’re expected to bring a lot of creativity and energy to the table and develop our media relations strategy, seeking high-level placements in print, broadcast and online media.

What you’ll do

- Create messages that are part of a proactive and reactive PR agenda together with the Communication Specialist
- Responsible for proactive media pitching in Sweden
- Responsible for KRY Sweden’s news announcements, including writing, distributing and pitching press releases
- Facilitate interviews and prepare spokespeople before interviews
- Responsible for the on call press line
- Maintain and develop a network with the appropriate journalists, influencers, stakeholders and opinion leaders on the Swedish market.
- Responsible for incoming media requests
- Responsible for crisis communication
- Monitor, analyze and communicate PR coverage for KRY Sverige
- Maintain kry.se/press and KRY’s media lists
- Collaborate tightly with Communication Specialist, Policy Manager, Marketing Manager & Web Manager, taking part in Marketing Team’s daily operational work


Who you are
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Have at least 5+ years of experience working with media relations and crisis communication
- Awareness of different media agendas. Adapts to change
- Ability to prioritize and plan effectively
- Good understanding of KRY’s target audience and stakeholders
- Collaborative and eager to build strong and trustworthy relationships, both internally and externally
- Excellent communication skills with internal as well as external stakeholders, in Swedish as well as English


This position is based at our HQ in central Stockholm and you will report to our Marketing and Communication Director.

This is your chance to work for a meaningful company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.



We offer a unique opportunity to gain a broad and deep understanding of the inner working at Europe’s leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. At KRY we care about each other and the world around us. Expect to have fun and learn new things every day!

If you have any questions regarding jobs or our recruitment process, please read our FAQ (https://career.kry.se/pages/faq?preview=true) or contact us on jobs@kry.se. Please note that we do not accept any email applications due to GDPR.