Product Line Manager

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Are you eager to shape the future of a product that impacts thousands of small and medium-sized businesses (SMBs) across Denmark? If so, we are looking for a Product Line Manager to lead our efforts in the mass-market SMB segment. With your strategic vision and commercial drive, you will develop innovative SaaS accounting solutions tailored for Danish SMBs.

The Scope of Your Role

In this leadership role, you will guide your Product Managers to success by addressing the question, "How can e-conomic maintain its position as the preferred accounting platform for SMBs in Denmark?" By prioritising impactful product experiences that resonate with our users, you will ensure our continued market success.

As the current market leader, e-conomic is at a significant juncture. To stay ahead, we must anticipate and shape the future. What will a typical workday look like for SMBs in five years? How will digital invoicing, mobile experiences, and AI evolve? How can e-conomic promote efficient collaboration between bookkeepers and SMBs? These are some of the key questions you’ll explore.

We are seeking a Product Line Manager with a strategic and commercial mindset to drive our investments in the mass-market SMBs. Simply put, you will define our strategic direction for the SMB market and craft transformative customer experiences for our SMB customers over the next 3 to 5 years, guiding your Product Managers, Business Analysts and their development teams to success.

Your Team

You will be part of a newly established team, spearheading our digital agenda to deliver innovative and user-friendly products for SMBs and their key business partner; the bookkeepers and accountants. You will prioritise and balance investments in your portfolio to ensure e-conomic remains the preferred accounting solution.

As a part of Visma, we see ourselves as a startup within a large organisation, offering an engaged, supportive, and energetic work culture on an ambitious growth journey.

You will join an organisation dedicated to integrating Product Trios into the core of how we work. As a Product Line Manager, you will work closely with the management team and with your direct leader, Andreas Rafn, who states, “Together, we will build the next era of accounting software for SMBs and accountants by fostering a product management culture that promotes transparency and innovation through a strong feedback culture at the heart of our work.”

What You’ll Be Doing

🚀 Lead by Example

You will inspire and lead your team of Product Managers and Business Analysts, fostering an innovative mindset and embracing our leadership philosophy consisting of the core guiding principles of "Empowerment, Openness, and Direction."

🧭 Drive the Direction

You will work closely with your Product Management team to set the strategic direction and strategic themes for your product line, making sure it aligns with e-conomic’s overall goals.

🎯 Realise Long-term Ambitions

You will work closely with your team to launch new products that bring value and align with our long-term goals.

🌐 Oversee Your Product Portfolio

You will manage the entire product lifecycle from ideation to market introduction, ensuring successful launches.

🤝 Promote structure and clear communication

You will ensure the organisation understands the strategy and the rationale behind the direction you set. This will include clearly articulated roadmaps and a thorough understanding of the investment mix.

🧐 Stay Attuned to Market Dynamics

You will have a finger on the pulse of market challenges, trends, opportunities, and competitors.

Is This you?

We imagine you hold most of the skills mentioned below, but rest assured we will support you in learning the rest:


Thrive on achieving success through others and rallying a team around a mission

Engaging communication and presentation skills

Strategic and commercial mindset, capable of driving decisions like, “build, buy, or partner?"

Experience in a product management role, potentially in a SaaS company or consultancy

Experience delivering software to SMBs/B2B

Passion for creating exceptional product experiences

Ability to unblock your Product Managers


How many years of experience should you have? Relax, it’s not about the years, it’s about the passion and fit!