Product Manager - Growth and Conversion

Clean-energy tech leads to a positive global transformation. Heating homes contribute to 15% of Europe's CO2 emissions. Switching to sustainable solutions offers households a way to achieve net-zero emissions.

Aira's mission is to advance the next generation of home energy solutions, creating intelligent, sustainable homes for a meaningful impact. Starting with innovative heat pumps, it will evolve into a comprehensive, intelligent clean energy-tech system and include dynamic electrical tariffs, cutting-edge home solar systems, and advanced battery storage solutions.

Founded in 2022 with already 300 employees and growing, Aira aims to drive the clean energy revolution. We are headquartered in Stockholm, Sweden, and our factory in Poland brings these innovations to life, with operating markets in the UK, Italy, and Germany.



About the role 

In this role, you will be entrusted with overseeing the entirety of our online customer experience, specifically focusing on our website, from initial awareness to final purchase. Being part of a crossfunctional team, you will wield your expertise in Growth Product Management to shape the right features and priorities as well as create our product strategy, and roadmap, considering the entire journey from prospects to buyers. Together with a highly talented team, you will keenly identify and leverage growth opportunities to captivate and inform customers about our solutions. Employing advanced techniques such as experimentation and A/B Testing, you will drive the optimization of user acquisition, activation, and sales, ensuring we're constantly focusing on product market fit.

You will actively contribute to discussions on enhancing the customer journey for various regions, demographics, and user profiles. Your role will include setting development priorities, and deciding what, where, and how to build. In your leadership capacity, you will inspire and motivate the team to deliver the best features in line with our product strategy and roadmap, all while adeptly managing stakeholder relationships to ensure alignment with our overarching goals and objectives.

Within the Conversion Team, our mission is to generate leads via the website and elevate Aira's online brand presence. Ultimately, we envision providing a seamless online shopping experience, enabling customers to make direct purchases from our website.

What we would like you to have:

- Proven track record in successfully launching software B2C products across various markets within fast-growing scaleups, while strategically building Aira’s brand awareness.

- Expertise in crafting conversion-centric product strategies, aligning vision, goals, and roadmap for optimal results, and heightened brand recognition.

- Deep understanding of how various aspects of a product interact to create sustainable growth loops and experience prioritizing features based on feedback, market analysis, and business objectives to maximize product value and bolster brand visibility.

- Proficiency in overseeing end-to-end product development with cross-functional teams, ensuring high-quality, on-time delivery.

- Specialization in Conversion Rate Optimization (CRO) and website optimization, employing strong analytics skills and A/B testing for lead generation and increased traffic.



What is in it for you?

- Gain hands-on experience in a fast-growing scale-up, with career advancement opportunities.

- Collaborate with diverse teams across international markets and launch products globally.

- Develop leadership skills and grow personally and professionally in an entrepreneurial-minded environment.

- Thrive in a dynamic, solution-oriented culture, tackling challenges and driving meaningful solutions.

- Influence the company's success, with a visible impact on product development and market growth.

- Enjoy our hybrid ways of working. Our office is in Central Stockholm (T-Centralen). We are growing fast and moving to a beautiful newly built office in Norra Stationsgatan 93 early next year.



Aira leads in the next generation the Energy as a Service, driven by our belief in the power of diversity to fuel innovation. We welcome individuals from all backgrounds, cultures, and perspectives to join our team, united in our mission to create a better future for the society and planet.