Product Marketer

Planhat is looking for a product marketer to join the Product team based in Stockholm.
High level responsibilities include:
Help establish Planhat’s product as a leader in it’s existing category (Customer Success)
Increase awareness of Planhat’s product in adjacent product categories (e.g., “Planhat for Product Management”)
Increase product adoption among existing Planhat customers



Specifics:
Leverage data in Planhat to create thought leadership pieces (e.g. industry benchmarks, insights etc.) - develop appropriate material to increase product adoption
Create process and material for marketing connected to product feature launches (release notes, feature walkthroughs, live demos, etc.)
Establish product messaging strategy (target audiences/segments, key messages, use cases, etc.)
Develop product-driven sales content, tools and training content to accelerate organisation-wide revenue growth



Progression plan:
Depending on initial results and the ongoing progression of Planhat and it’s product, the role as a product marketer will either get closer to the product team (focusing on feature launches, product expansion, sprint planning, adoption, etc.) or the marketing team (focusing on segmentation, positioning, targeting, content creation,, category expansion, etc).
Concrete expectations:
Delivering on specified projects from end-to-end, with a measurable positive impact on relevant KPIs
Establishing the product/product marketing function at Planhat (ways of working, scope and responsibilities, etc)
Ownership of a key product/product marketing vertical



We believe you...
have strong written and verbal communication skills, native english speaker would be preferred
have a systems-based analytical mindset and experience from working in e.g. investment banking, management consulting or similar
have at least 3 years’ experience working in a B2B SaaS company, ideally within product/marketing/analytics functions
are entrepreneurially-minded and self-starting, thrive with ambiguity and enjoy building from scratch