Product Marketing Manager

Job description
As Product Marketing Manager at Piab your mission will be to gather insights on customer needs and tailor our marketing efforts based on that. You will be driving commercial initiatives as well as product launches and ensure our communication is benefit lead. Working with different stakeholders throughout organization you will ensure that our marketing efforts consistently address our target customers, enabling growth within your division globally.  

We are looking for skills, knowledge, and experience in digital marketing,  social media, SEO in a diverse role. This is a temporary position: beginning of March - end of September. 

For this assignment we work with Randstad and you will apply for the position at randstad.se. You can apply for the assignment until the 20/2 but dont wait to send in your application. We will conduct interviews during the process and the position can be filled before duedate.




Responsibilities
 What you will do:
• Explore customer needs, journeys and related data to define and improve customer experience. 
• Work closely with other Product managers, Sales, and Marketing teams to develop benefit-lead messaging and value propositions for our products and solutions. 
• Develop, drive, and activate commercial initiatives to generate leads and conversion. Collaborate with Content creation manager on asset creation (e.g., product videos, handouts, social media and articles). 
• Support the Country Marketing Activation Specialists in their activation programs and commercial initiatives ensuring the content is fully relevant, targeted and on brand. 
• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators. 
• Based on division needs provide input to website development and other Piab Group Marketing driven projects. 
You will report directly to the Director Product Management, Vacuum Conveying division and you will be located at our HQ in Stockholm, Danderyd. 




Qualifications
• Experience of working in product marketing, digital product management, digital marketing or similar. 
• Bachelor or Master's degree in Marketing, Media or Business Management 
• Experience of working with product launches and commercial campaigns, digital marketing, SEO, social media, linked in. 
• Experience of working in a B2B environment
• Project management skills including strong focus on prioritization 
• Experience from working in Salesforce and Pardot is an advantage  
• Strong English skills, both verbal and written. A second language is an advantage   
• Excellent knowledge of Microsoft Office Suite 
• International experience and/or exposure is an advantage   
  
We believe you are 
• passionate about customer experience and how to improve it. You listen, reflect, and contribute with your view, also in challenging situations. 
• interested in data and how it can drive better decision making. 
• an excellent storyteller with strong communication skills. 
• curious about technology, automation, and global business.  



About the company
At Piab we work with smart tech by creating intelligent solutions, a more efficient production climate, as well as a safer workplace within the world of automation. We provide gripping skills to robots, intelligent flow to materials, and lifting power to humans. We want to improve today’s product and assembly for the better. This ambition is embedded into everything we do. It is in every idea, product, and interaction. 

Piab is evolving automation through progressive gripping, lifting, and moving solutions since 1951. We believe in an automated world where no resources are wasted, and no humans are injured. With annual sales of ~2 billion SEK, 1000 employees, and a global presence in more than 100 countries, we help our customers improve their operations for the better daily. Since 2018, Piab is owned by Patricia Industries, part of Investor AB.
 
Evolving ourselves.
Evolving you.
Evolving automation.