Product Marketing Manager 🇸🇪

Who we are

Since our start in 2017 we have provided smart tools that help put financial power back in the hands of the people – where we believe it belongs. Everything we do is based on one vision: to improve the world’s financial health.

So far, we’ve helped Swedes, Finns, Norwegians and Germans save millions by refinancing expensive consumer credits. But we aim higher. New markets, new tools, new products and new ways of improving people’s financial lives. This means we need more brains and hearts to fuel our growth. That is why we are currently searching for our first Product Marketing Manager to help us assure our products are well-positioned in the market.

What you will be doing

In this role, you will be working closely together with our marketers, business developers and product managers making sure we create products that bring actual positive, and lasting financial impact for our users.

You will be responsible for market research and competitive analysis to develop user and buyer personas, messaging, segments, pricing, features etc. Together with the product management team you will also assess product market fit for existing products and new products, develop product positioning, value proposition and messaging of new products and features. You will position Anyfin as the differentiated solution in the market we are.

As if that wasn’t enough exciting things, you will also play a vital role in enabling the organization to succeed. You will be responsible for providing product information and training to the organization, and set up communication cadences for the product team. You will also support CRM and customer growth by providing insights and knowledge about our products and customer segments. As one example it could be to develop and communicate customer journeys and lifecycles.

To make a longer description shorter, what you will be doing is:

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Gather market intelligence.

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Close the customer feedback loop to inform the organization and in particular product management about existing and changing needs.

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Assess product market fit for existing and new products.

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Develop go to market (GTM) strategies together with product management, marketing and required stakeholders.

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Drive internal enablement for your portfolio to ensure all teams are launch ready.


If done correctly your actions will allow Anyfin to differentiate in the lending and fintech space in a way that we can only guess and dream of today.

For skills and requirements continue reading.
Who you are

In order to be successful in this role we believe that you love to collaborate with different people, bringing them together, and having many things going on at the same time. Managing priorities will be of much importance.

Your stakeholder management skills are from another world. Getting to push vision and creativity gets you going and you also understand the importance of being pragmatic. We believe you know what enough is, the trade off between quality and speed is crucial.

You understand what works in the market and your strive for innovation is what makes you bring things into the world that fascinates. We would love to see a deep passion for creating user friendly products that actually help people.

Additionally we would love to see evidence of the following in your background:

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Proven track record in market intelligence and product marketing.

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Experience in digital products: mobile and web applications and working in an international context.

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A strong business and commercial understanding and understanding what drives customer engagement. This enables you to push design boundaries - If that feels like a “buzzword sentence” it's because it was, but we have a feeling if you know what we mean.

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Experience in B2C and/or B2B marketing.

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A university degree in marketing, business or a related field.

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Having been in a fast growing organization and the fintech industry is meriting but not a requirement.


If you are still reading this we hope that sounds like a good fit? So let's get to the good stuff…****

What we offer

We offer you the chance to be part of something truly amazing. With strong backers and a world class team there is no limit to what we can achieve together.

We promise that you will be challenged, pushed to develop your skill set and get the opportunity to work alongside amazing and smart colleagues.

While we've had a good run so far it is what lies ahead that excites everyone that works here, and we are just getting started. Then there is the compensation package, centrally located cozy office, extra time off on your birthday and a bunch of other benefits as well. But we will get to all that in due time.

For now begin your journey with us by clicking "Apply" below.

We cannot wait to meet you!

Who are we?

Anyfin is an innovative startup with a mission to help people to become their best financial self. We know that money can be tricky for many, therefore we wanted to create an easier way of understanding and improving your finances. Our key values are bold, human and honest – three things we always strive to be, both internally and externally.

What do we do?

Anyfin is a smart financial-app where you get a great overview of your spendings, income, subscriptions and much more. We also provide a service that helps lowering the cost of consumer loans and credits by reducing high interests, and removing unnecessary fees. Overall, the app is a great tool to understand your finances better.

What about the future?

We are constantly growing and by 2023 we will launch even more services and expand to other markets. Fun, huh? Come join our journey and work with nice people from all over the world. (Our office is based in Stockholm.)