Product Marketing Manager

Working as an integral part of the team, the Product Marketing Manager is the ultimate representative of the players. The PMM is championing user-centricity in the team, and will be responsible for the marketing of the game throughout its life-cycle, from initiation to sunset.

The Product Marketing Manager formulates a marketing strategy for maximizing the game’s reach, conversion and appeal to players at each stage of its life-cycle: test launch, soft launch, global launch, live ops, autopilot and sunset. The PMM is responsible for selecting the best marketing methods to maximize the game’s potential at each stage and optimize the entire funnel. This involves working closely with all parts of the organization: games management, UA, community, marketing creative, finance and legal.

Your responsibilities as a Product Marketing Manager:

Product Development
Product Activation & KPIs and reporting
Product Performance Optimization


1. Product Development

Identifying and sizing market opportunities
Profiling target audiences
Identifying growth levers
Development of a brand positioning and packaging for the game


2. Product Activation & KPIs and reporting

Definition of Marketing Strategy, and elaboration and execution of the Go-to-Market plan for all stages of game life
Target setting


3. Product Performance Optimization

Top: UA creative, Influencer, PR, TVC, Radio, Innovative Channels
Mid: ASO (Naming), Community, Social Media Marketing, Partner marketing, Campaigns, Seasonality, Partnerships
Low: FTUE, Events, Offers, Features
Marketing asset pack delivery and coordination


We’re looking for someone who has:

Experience working within a game team and good understanding of game development
Experience working with cross-functional team
Understanding of the mobile marketing funnel: UA, ASO, FTUE
Launch of a minimum of 2 F2P games
Well-organized working style and ability to quickly learn new things in a fast-paced working environment
Fluency in English, both written and spoken
Passion for mobile games and game related marketing communications.
Strategic thinking
Analytical skill