Product Marketing Manager to Platform24

About Doktor 24 Group

For most people, healthcare is one of the most important sectors in society. But in many ways, it has been decades behind other sectors in terms of accessibility and productivity. The Doktor24 Group is driving the change in how healthcare works. We are building "Healthcare 2.0" which means that we are, through smart, easy and, sustainable solutions, improving healthcare to ensure the best possible care at the right time in the most suitable format. We are daily working on making it more accessible, efficient with resources, and increasing the quality of care given to patients, while bridging the gap between physical and digital health-care.

Doktor 24 group is fast-growing and consists of two business areas that work tightly together: Doktor24, a digital integrated caregiver, and Platform24, an innovative health tech company that offers our award-winning platform to many healthcare providers such as several Swedish regions, insurers, and private health care providers. We are fortunate to have Investor AB (publ) and Apoteket AB as two long-term owners.

What you will do. The role as a Product Marketing Manager at Platform 24 will be the bridge between product and sales. You will, through strong copy and messaging, translate and package our product offering for current and future customers to grow our business. Another part of your mission will be to will drive our product marketing strategy and develop marketing plans to position the product in the market. This role will collaborate closely with several parts in the company, and especially create tight bonds with the product and sales team, contributing to the roadmap of where the product should be headed, and to drive our business forward.

To succeed in this role you will mix strategic and operational work. Some of the things we believe that this role entail is the creation of product marketing material for different media, especially focusing on writing, conducting competitor benchmarking, mapping of competitive differentiation, and marketing outcomes analysis.

To be successful in this role, we believe that you have/are

- Excellent writing skills and a knack for conveying complex and technical products into something easily understandable.
- Deep technical competence & understanding
- A good communicator (conveys information with clarity, listens effectively)
- A team player (building on the ideas of others, shares information and expertise to achieve desired results)
- Customer-Centric (understands current and anticipated client needs, seeks feedback from clients)
- Problem Solver (Anticipates problems, Solutions Oriented, Quick learner)
- Fluent in both Swedish and English, verbal and written


As we interview candidates continuously, we kindly ask you to apply as soon as possible.