Product Marketing Manager to PLM in Malmö and Copenhagen

We believe the world is full of genius, with brilliant ideas born every day. Our mission is to help customers turn ideas into innovations. As we grow, we’re seeking a highly structured and passionate Product Marketing Manager to connect sales, technical, and local marketing teams, driving customer-centric, solution-oriented marketing. Could you be the one?
Location: You will work with teams based in both Malmö and Copenhagen. You can choose to have your base office in either location.
The team
We strongly believe that the key to success as a team lies in the ability to create a sense of winning together. We empower our employees to be brave, and visionary and to challenge the status quo. You will not stand alone. You’ll join a team that values diversity of thought and personal as well as professional growth. As a founding member of the Product Marketing team, you’ll work closely with the Head of Product Marketing to help grow the function — ensuring customers have the right information, at the right time, in the right place, across the different stages of their journey.
What you’ll do
As our new Product Marketing Manager for two business areas, Engineering Solutions and the Enterprise department, you will develop and execute marketing strategies to increase product demand, awareness, and adoption.
You will turn quantitative and qualitative material into inspirational sales- and marketing material with the right mix of storytelling and key product benefits.
You will own Engineering Solutions and the Enterprise lifecycle workstreams including the email and campaign plan. Furthermore, you will help streamline GTM planning and be the voice of the customer.
More specifically, you’ll...

Build, audit, test, and optimize the content strategy across a customer’s lifecycle.


Operationalize and scale the email channel strategy, including A/B testing and optimization.


Create educational content for customers together with subject matter experts


In conjunction with the Head of Product Marketing and subject matter experts, develop the strategy and marketing programs that drive demand and generate leads for our products.


Market research, customer feedback, and stakeholder input — bring this together to create the best version of jobs to be done, case studies, webinars, reports and more.


Requirement

Required education: master’s degree in communication, Marketing, Information Technology, or a related field.


Proven track record in Product Marketing, managing key workstreams and initiatives from conception to execution.


Adept at utilizing a data-driven approach for goal setting, data analysis, and informed decision-making.


Proficiency in Email Marketing, including the creation of campaigns and development of lead nurturing strategies.


Exceptional communication and presentation skills in both verbal and written English, with the ability to craft compelling copy.


Self-motivated and proactive, demonstrating a history of working effectively and independently.


Strong understanding of the B2B digital buyer's journey, with an emphasis on digital marketing strategies.


Highly developed organizational skills, with the ability to manage and prioritize multiple projects concurrently.


About PLM Group
More than 25 years ago we were born out of a need for 3D CAD. Today we empower people and manufacturing companies with the knowledge and tools they need to bring their innovative products to life 
Our mission is to empower people and manufacturing companies to innovate. We do that by digitally transforming your entire value chain, integrating every stage of the product lifecycle from design to aftermarket. 
As an innovation partner we support companies across many industries. We have been collaborating with Dassault Systèmes SOLIDWORKS for over 25 years as a value-adding partner. 
PLM Group is part of Pronect, which is a group of independent companies with over 7,000 industry customers. Pronect drives the industry forward by connecting technology and competence. Pronect has its headquarter in Värnamo, Sweden, and is present in seven countries in the Nordics and the Baltics. Pronect is part of the family-owned Liljedahl Group.  
Please visit our website to learn more about us: www.plmgroup.se
How to apply
You are most welcome to upload your CV, alternatively with your LinkedIn URL (No personal letter). Selection can take place on an ongoing basis, but the application deadline is 17/11 2024.
In this recruitment, PLM Group collaborates with Roi Rekrytering. For questions, please contact recruitment consultant Lina Friberg at lina.friberg@roirekrytering.se.