Product Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
We are looking for a Product Marketing Specialist. In this position you will be in charge of driving the long-term profitable growth of classical wiring accessories and installation materials within the ABB Electrification Swedish domestic sales organization. ABB:s portfolio of wiring accessories does not only consist of different design ranges of light switches and socket outlets, but also electronics such as dimmers, thermostats, USB charges etc. ABB:s portfolio of installations materials consists of many different boxes, accessories, piping materials etc. You will also be responsible for developing marketing plans and actions towards the market, that can be measured and followed up upon, in close collaboration with the Marketing Communications and Sales teams.
Reporting to the Product Marketing Director for the Smart Buildings division, you will manage the comprehensive product portfolio throughout the complete LCM chain, where sustainability is an aspect of continuously increasing importance.


Your responsibilities
Be the active link between the local market and the global product management team
Oversee the local go-to-market strategy product marketing strategy, including definition and communication of product value propositions and product positioning
Achieve product marketing targets and budget through regular oversight and definition and implementation of improvement plans
Execute annual marketing plans for the product groups
Maintain and update product data in internal and external systems
Drive sales efficiency by delivering appropriate product knowledge and training to the sales teams
Evaluate and share customer research, market conditions and competitor data



Your background
A university degree within a relevant field of study or alternatively, previous working experience with the product area or the industry
Ability to travel within Sweden 1-2 times per month and abroad 1-2 times per year
Intermediate proficiency level or higher with MS PowerPoint and Excel
Fluency in both Swedish and English



More about us
Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Revolution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let’s write the future, together.
Recruiting Manager (Joakim Lejkemo, +46 21 32 40 61) will answer your questions about the position. Union Recruiting representatives - Sveriges Ingenjörer: Nils-Olof Eriksson, +4621-34 61 07, Ledarna: Lenny Larsson, +4621-32 85 47; Unionen: Johan Lundström, +4621-32 03 64. All other questions can be directed to Talent Partner (Anna Nordlund, +46 761-42 01 39).
This role is varied, challenging and rewarding. Apply today and help us change the course of an entire industry. You are welcome to apply the latest by January 3, 2022. Please note that the selection of candidates will be continuously ongoing during the application time.
We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.