Product Marketing Specialist, with the talent to capture with words!

Are you passionate about creating marketing material that will generate sales? Do you have excellent verbal and written communications skills and love to make an impact? We are just at the beginning of our journey of building a whole new team to take us into the future. In Your role you will be in charge of marketing that will take our new product to the market, and you will get the possibility to unleash your creativity. This is a completely new role within the company, and we offer you the possibility to work with products that are at the forefront, and the potential to make a huge impact!
Location: PLMs head office in Malmö
The role
3DEXPERIENCE is a new business and innovation platform from the world leading industrial software supplier Dassault Systèmes. Based on this platform and the existing 3D product data at our customers, the goal is to extend our presence outside the design and product development departments. This will enable our customers entire organizations, as well as their customers and suppliers, to collaborate on virtual products in innovation processes and operations. We will help our customers create digital 3D ecosystems, thus digitalizing their value chains and transform their business models.
You will be part of a team dedicated to build this new business area! You will be the one responsible for the product marketing strategy which is aligned with PLM Group Business and Marketing strategy. You will create and execute product marketing plan which is aligned with Business Area Manager and Marketing Strategy.
Some of your exiting task and challenged ahead:
Define, build, and execute an impactful Demand Generation Plan for Nordic markets.
Define value propositions for buyer personas and create a copy for all product related communication like campaign offers, blogs, website and etc.
Ensure timely and effective execution of the marketing tactics and programs. Follow up and measure the results.
Work closely with Sales, Business Area Manager, CMO and localization teams in Nordic countries.
Work hand and hand with technical specialists, customer success and sales teams to create industry relevant sales and marketing campaign material.
Distribute promotional material and organize marketing events for new and existing customers.
Coordinate the design of promotional material and distribute in online and offline channels.
Plan customer interviews and create case studies, blog posts.
Support marketing campaigns, including content creation on all channels.

Who are you?
You are excellent when it comes to communication in all forms, and you know how to capture with words. You are able to create passion and motivation among others and you love to be creative. You use the terms “buyer persona” and “buyer journey”, you love online connectivity and have a lot of energy to put into your job. You are not just a champion in communication, but also collaboration, as you will work closely with your team colleagues to be successful.
To succeed in the role of Product Marketing Specialist, we believe that you have a relevant post-secondary education, as well as some years of work experience from a similar role. You are familiar with B2B advertisement campaigns, have hands on experience from marketing automation, know how to edit pictures and video, have basic knowledge of SEO and Google Analytics and are a great presenter even when it comes to PowerPoint.
For this role communication is the key to success, and since you will come to work in an international environment, you need to be fluent in English.
How to apply
Apply by uploading your resume and cover letter, in English. Deadline for applying is 7 mars 2021, but do not wait since the selection process is ongoing. Please note that we do not accept applications by e-mail.
About PLM Group
PLM Group is the largest Dassault Systèmes SolidWorks partner in Northern Europe serving 6000 customers from a wide range of industries in Sweden, Denmark, Norway, Finland, Estonia and Latvia. We have 20 years’ experience of helping engineers and product developer´s make inspirational, groundbreaking, high quality products better, faster and more cost-effectively.Since 2014 PLM Group is also a reseller of industry leading 3D printersfrom HP, Markforged and 3DSystems
The ambition for the coming years is to develop from a Value Added Reseller to a Partner for helping innovative customer to create digital 3D ecosystems based on the Dassault 3DExperience platform and to leverage additive manufacturing. The group consists of around 140 employees and the business is primarily optimized on three Business Areas while fulfilling national legislation and regulations for the local subsidiaries.
At PLM the core of our Corporate Culture is:
Selling for success
Driven by passion
Committed to results
Daring to succeed
Development every day

If you would like to know more about us, please visit our website: www.plmgroup.se