Product Owner CRM

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 370 Kappahl and Newbie stores, and Shop Online in Sweden, Norway, Finland, Denmark, Poland and the UK.

The Kappahl team consists of some 4,000 colleagues at 400 workplaces in 10 countries, all with different backgrounds, ages, skills and styles. Our common motivation is to offer fashion fit for life to a wide variety of people and lifestyles. A Responsible Fashion that that feels right, for the bearer and for the world we live in. Today, 70% of the products are labelled as more sustainable. Kappahl’s goal is for 100% to be made of more sustainable materials by 2025.
More information at www.kappahl.com.


Are you looking for a new opportunity to develop CRM and loyalty? We are now looking for a Product Owner CRM to Kappahl CRM team. Welcome to workdays filled with development, creativity and fantastic colleagues! Apply today!

We offer you As a Product Owner CRM, you are responsible for ensuring, optimizing and developing Kappahl's CRM going forward, together with internal and external partners in accordance with the CRM strategy and Kappahl's future goals. You will work closely with IT, other system owners and suppliers. Part of the role is to be able to set clear requirements, prioritize backlog, ensure testing and implementation of functions and lead the development work in line with budget, goals and time for delivery. You stay up to date on trends in CRM and are passionate about identifying new opportunities in the field.

The role is part of our wonderful CRM team within our Sales department and reports to the CRM Manager. You will be part of a creative, inspiring and ambitious team. This is a fantastic opportunity for you who want to develop the business for CRM at Kappahl.

Your profile We are seeking you who have higher education within e.g. economics, marketing or equivalent. We see that you deep experience in similar roles in the past such as product owner or/business developer for CRM and have a good understanding of marketing automation, CLV maximization, customer strategies and retention. An important part of the role is GDPR and customer data such as customer data security, privacy policy and membership terms, which we see you have experience from. Meritorious is if you have experience with Voyado as a CRM system.

As a person, you are motivated by driving initiatives forward, build relationships and enjoy developing cross-functional collaboration. You are technical, analytical and structures. You are solution-oriented and understand systems and their context. You also have the ability to manage projects successfully.

You are interested in systems, technology and are good at requirements, backlog and have previous experience with orders from suppliers, IT and other stakeholders. We value curiosity and new ways of thinking as well as a strong focus on customer benefit.

Of course, you recognize yourself in our values – Inclusive, Courageous, and Joyful!

Are you interested? The position is a full-time permanent employment with placement at out head office. You apply easily by attaching your CV (please refrain from sending us your personal letter). We apply continuous selection. We look forward to your application as soon as possible, but no later than 14th of May.

Kappahl want to be A Place To Belong therefore we work with a hybrid working environment. This means that you can work remotely when it is more suitable for your work schedule.

Kappahl celebrates diversity and strives to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

Contact information If you have any questions regarding the position or the recruitment process, you are most welcome to contact Linda Rosendal, CRM Manager, 073-512 73 36.

If you have protected identity contact hr@kappahl.com, and you will get help with submitting your application.