Product Solutions Marketing Manager - Husqvarna group

As part of the global marketing team for Husqvarna Tree Professional Customer Solution Unit (CSU), you will lead, develop and drive product and solutions marketing initiatives. Our challenge is to support the full customer journey and especially the way we communicate our broad product and solution portfolio; chainsaws, cutting equipment, personal protective gear, services etc.
The Product Solution Marketing Manager will lead and drive how we communicate our products, accessories and services globally and create tools and communication packages for the markets to activate. It`s ultimately about understanding the needs of our target group, defining what value to bring to them and how to take it to market.
What we can offer:
In addition to this role, the CSU Tree Professional marketing team consists of a Brand Manager and Product communicators. We are an engaged marketing team with long experience serving a customer group known by its passion and excitement for our brand and what we offer. Together with us and our colleagues in the Global Brand & Marketing team you will have great opportunity to develop within a global setting and within a cross-functional organization. This role will offer you the chance to build a stronger and more targeted product communication, including a powerful message, use of claims and areas to develop with identified touchpoints by you and the team. You will also have the opportunity to manage other marketing projects within the team.
Responsibilities:
In your role as Product Solution Marketing Manager, you are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
- You will lead, refine and implement product and solutions marketing strategic initiatives and programs as well as marketing projects in cross functional teams.
- Drive and lead the development and implementation of a long-term product solutions marketing roadmap based on the Tree Professional marketing and product portfolio strategy.
- You will work in close collaboration with product development to define customer value and value proposition etc.
- Continuously improve and develop product solutions marketing communication and benchmark towards competitors.
- Develop product marketing assets, content connected to the overall storytelling concept for Tree Professionals.
- Follow-up and lead optimization of launched initiatives.
- Utilize key customer insights in planning, development and in future product offering.
Travels will occur in this position.
Skills:
- A minimum of 5-7 years of marketing roles working with developing brands and product communication.
- Strong abilities and experience in creating clear marketing execution plans and strategies.
- Knowledge about the current media landscape and how to present our brand and product offering in the most profitable way.
- University degree within business/marketing/communication including excellent skills in Project/program management.
- Excellent English required, both in writing and speaking since Husqvarna is operating globally.
- Copywriter skills and previous work on a global scale is desired but not a requirement.
We believe that you are a result-driven, self-starting, curious and communicative person that strive to build long-term relationships and cooperation with our key stakeholders within the organization. With an open and collaborative mindset, you will have the ability to manage complex projects with a number of senior stakeholders both internally and externally.
How to apply:
Please submit your application with your CV and cover letter. For more information about the recruitment process please contact:
Recruiter: Sofia Ekstrand, sofia.ekstrand@husqvarnagroup.com.
Union representatives: Soili Johansson, soili.johansson@husqvarnagroup.com,
Cameron Rad: Sveriges Ingenjörer; Akademikerföreningen (Represents all Saco unions), Cameron.Rad@husqvarnagroup.com.
When the application date is due, we will review your application carefully to see if your profile matches the requirements of the vacant position. If we believe you are a potential candidate for the role, you will be invited for an initial interview. In preparation for the interview you will receive information about the arrangement as well as other steps in the process, such as second interviews, assessments, references and introduction. If you aren’t chosen to proceed in the process, you will be informed of this at the latest when the position has been filled.
We seek people who have a great sense of self-motivation, creative problem solvers who enjoy collaboration and networking in an international environment - people with a strong desire to add value. Our Key Behaviours always begins with ME, I take ownership and I ask myself: What can I do?