Project Manager Digital Marketing

HemoCue, a Danaher company since April 2013, is a global leader in Hb point-of-care testing. In 1982, HemoCue AB (Ängelholm, Sweden), introduced the first accurate, near-patient hemoglobin test. We offer point-of-care tests for hemoglobin, glucose, urine albumin, HbA1c, total and differential white blood cell count. Further information available at www.hemocue.com


Do you want to make a difference by working with key medical device products in a truly global business for a company that cares for people?
If you live and breathe digital marketing, this position might be for you. We are looking for a Project Manager Digital Marketing to develop, implement, track and optimize our digital marketing across all channels.
You will be responsible for planning and executing digital marketing initiatives, including website migration and development, search engine marketing, email marketing, social media, and retargeting campaigns. You will work closely with Global Product Managers as well as with our local teams and channel partners. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution and follow up.
The main goal is to implement and execute HemoCue transformative marketing strategy in the medical diagnostics market to ultimately drive revenue and brand perception.
Responsibilities
Drive the implementation of HemoCue Digital marketing strategy
Manage the day-to-day content updates of all HemoCue website, email campaigns and social media platforms
Continuous content & keyword development, tracking, measurement, optimization and linking.
Own and maintain site analytics, metrics, and campaign reporting.
Identify and assess new sources of online awareness and lead generation; implement initiatives; track progress; report back to rest of the organization
Researches system failures and designs and programs solutions
Maintains liaison with the customers, coordinators, subcontractors and vendor representatives

Qualifications
Bachelor’s of Arts or Bachelor´s of Science
Proven experience from WordPress Development, experience from beaver builder is a plus
Knowledge in using and applying “all in one” migration, domain hosting and SSL certificates
Working knowledge of SEO best practices in web development
Strong understanding and experience in integration of different platforms e.g web/MAS/CRM
Solid understanding of web metrics and digital analytics
Strong analytic skills and the ability to turn data insights into compelling content and sales leads
Copywriting skills and a keen eye for details are and advantage
Willingness to be hands-on and proactive: no job is too big or too small
Constantly seeking to improve and innovate on existing activities
Operates in a collegiate manner and wants to deliver success by working as a team
4-5 years previous experience
Fluent English in writing and speaking, additional languages e.g Spanish, German or French skills is a plus

Personality
As a person you are a team player, organized, shows initiative, proactive and who likes a fast pace. You find it easy to communicate with other people and enjoy working in a company that is driven by continuous improvement, both in terms of equipment and processes.
Interviews will be held as soon as relevant candidates have been identified
Send your application via www.hemocue.com/careers. We are not able to receive your application by other means than through “careers“. Please bring diplomas for face-to-face interviews. Any application by mail or e-mail will be returned.
We offer you
A unique opportunity to work in the field of medical technologies, where knowledge sharing and professional respect combined makes it both fun and meaningful to go to work. You will meet enthusiastic colleagues in both Sweden and abroad who take pride in making a difference in a company whose products can truly impact other people's lives. We offer you 'freedom with responsibility', opportunities for training and career development.
We are looking forward to receiving your application no later than February 15, 2021.
For further information, please contact Director MarCom, Staffan Ahlandsberg at tel. +46 734 14 03 22.
Union contacts: Björn Bylander, Unionen +46 431 48 12 87 or Elin Söderlind, Akademikerföreningen, +46 431 48 12 62.
About Danaher
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.