Project Manager Digital Marketing

HemoCue, a Danaher company since April 2013, is a global leader in Hb point-of-care testing. In 1982, HemoCue AB (Ängelholm, Sweden), introduced the first accurate, near-patient hemoglobin test. We offer point-of-care tests for hemoglobin, glucose, urine albumin, HbA1c, total and differential white blood cell count. Further information available at www.hemocue.com
Do you want to make a difference by working with key medical device products in a truly global business for a company that cares for people?
If you live and breathe digital marketing, this position might be for you. We are looking for a Project Manager within Digital Marketing to further define and execute our journey to strengthen our digital footprint. As the Digital Marketing Project Manager at HemoCue you will define, implement, track and optimize our digital marketing across all channels.
You will be responsible for planning and executing digital marketing initiatives, including website migration and development, search engine marketing, email marketing, social media, and retargeting campaigns. You will work closely with Global Product Managers as well as with our local teams and channel partners. You should have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution and follow up.
The main objectives is to implement and execute HemoCue´s transformative marketing strategy in the medical diagnostics market to ultimately drive revenue and strengthen brand perception.
Responsibilities
Drive the implementation of HemoCue´s Digital marketing strategy
Manage the day-to-day content updates of HemoCue website
Own and maintain site analytics, metrics, and campaign reporting
Identify and assess new sources of online awareness and lead generation; implement initiatives; track progress; report back to rest of the organization
Maintain liaison with the customers, coordinators, subcontractors and vendor representatives
Set up and improve targeted digital campaigns across the globe

Qualifications
To qualify for the position you need to have 4-5 years’ experience of marketing in a digital environment. We also believe that you have a Bachelor’s degree within relevant field. Since one of the main projects will include shifting the HemoCue website to WordPress you need excellent skills/experience in managing and project lead a project like this. HemoCue is an international organization and the position has a global approach, due to this you need to be fluent in both spoken and written English.
Personality
To thrive in the role as Digital Marketing Project Manager you need to be a team-player with a can-do attitude. Furthermore, we are looking for a person who is organized, shows initiative and enjoys being proactive. You find it easy to communicate with other people and enjoy working in a company that aims to continuously improve, both in terms of equipment and processes.
Interviews will be held as soon as relevant candidates have been identified
Send your application via www.hemocue.com/careers
We are not able to receive your application by other means than through “careers“. Any application by mail or e-mail will be returned.
We offer you
A unique opportunity to work in the field of medical technologies, where knowledge sharing and professional respect combined makes it both fun and meaningful to go to work. You will meet enthusiastic colleagues in both Sweden and abroad who take pride in making a difference in a company whose products can truly impact other people's lives. We offer you 'freedom with responsibility', opportunities for training and career development.
The position is a full-time position located in either our head office in Ängelholm or in our brand-new satellite office in Lund.
We are looking forward to receiving your application no later than 09 July 2021.
For further information, please contact Director MarCom, Staffan Ahlandsberg at tel. +46 734 14 03 22.
Union contacts: Björn Bylander, Unionen +46 431 48 12 87 or Elin Söderlind, Akademikerföreningen, +46 431 48 12 62.
About Danaher
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
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