Range Communicator

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Range Communicator

The IKEA vision is to create a better everyday life for the many people ? our customers, co-workers and suppliers.
People?s life at home, their needs and dreams and the meeting with IKEA range and products? it is all about communication! Communication which reflects the vision of IKEA, and our values, no matter if our customers meet IKEA in an IKEA store, on the web, in the catalogue or in other media.

As a Range Communicator you have a passion for communication, for business, branding, home furnishing, products and for range presentation. You will be responsible for describing the positioning and how we can reach our goals through global media. Your role is to define the communication platform and create the long term range communication plan. In addition, you are in the lead to creating clarity throughout the organization, ensuring that our knowledge and competence is reflected in the final communication which reaches our customers on the web, in our stores, in PR, in catalogue and our loyalty club IKEA Family. You will cooperate with colleagues in Global matrices as well as IKEA markets all over the world.


The assignment consists of the following main parts:
- You are a partner to the Business Area Management team by contributing to the business plan by gathering and concluding consumer and market insights, as well as securing a strong integration of the consumer's voice and needs into the plan. At the same time you contribute with communication aspects which develop a strong positioning of the business.
- You are responsible for the creation and implementation of a complete and secured 3 year commercial plan.
- You are responsible for the commercial briefing through a seamless integration in all channels and media in full interaction with stakeholders in global matrices as well as IKEA markets.
- You support as a specialist in our product development process to secure the communication and positioning needs already in the beginning.

Is this your next challenge?

We believe that you have work experience on a senior/managerial level from Marketing, PR or Branding. You have a deep knowledge of strategic communication and proven project management skills. You are strong in connecting, communicating, building networks, listening and influencing. You constantly desire to make things better, and most importantly; you have a lot of willpower for finding new ways!

We are looking forward to receiving your application!

Please apply via following link:
https://sjobs.brassring.com/2057/ASP/TG/cim_jobdetail.asp?partnerid=13900&siteid=5116&AReq=214491BR