Regional Insight Analyst, CRM & Loyalty

Company Description
Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.
In line with our Rewind and Fast forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organisation. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business, and you, as Regional Insight Analyst, CRM and Loyalty for Region North Europe*, will be a key player to achieve this.


*Region North Europe consists of Sweden, Finland, Denmark, Norway, Iceland, the UK, and Ireland.


Job Description
Customer Activation & Marketing, is focusing on driving omni sales performance by activating the customer in all sales and media channels is a key part in establishing our future organization. As an Insight Analyst within Customer Activation you will be right at the center of this shift towards a truly customer focused organization.

On this journey we´re all working together to create the best omni customer offer for our customers and as an Insight Analyst you will be a key player in making this happen. Together with the rest of the Customer Activation team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Key responsibilities include:
Analyze customer behavior and identify insights connected to how we can create value for the business, both short and long-term (customer acquisition, customer base development, loyalty initiatives, increased sales)


Perform ad-hoc customer analysis on a local and regional level to support all key functions (customer engagement, loyalty, sales, merchandising)


Form, follow up and contribute to the planning of our customer strategy and goal setting


Responsibility to upskill and educate our regional and sales market teams in customer centric steering and toolkits to facilitate data-driven work across functions and enable the best possible customer experience
Share insights and collaborate closely



Qualifications
Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open-minded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.
Besides your personality we see that you have:
A University Degree, preferably in Economics, Engineering or Statistics
Minimum 2 year experience working in the field of data and analytics in a business context


Strong data management skills – analytical mindset, structured, ability to synthesize information, draw conclusions and present findings to stakeholders and collaborators


Proven track-record of presenting complex insights and adapt communication to fit various audiences


Experience working in programming tools such as SAS or SQL, as well as visualization tools such as PowerBi or Tableau



Additional Information
Sounds interesting?
If you feel that your experience, skills and ambitions are a match, please send us your application at the latest May 21st. This role is a 1 year contract based in Stockholm.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age