Retail Marketing Communications Lead TV till Samsung

Samsung is now looking for a Retail Marketing Communications Lead to join the TV/Audio Marketing team. If being close to sales and delivering brilliant consumer experience drives you, then this is the job for you!

About this roll

The overall objective is to grow brand preference, create desire and consideration of our TV and Audio products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. You are a highly important part of the wider marketing team, working with a 360-degree mindset. Your most important job is to take our overall marketing strategy and turn it in to a retail strategy for visibility and communication at our retailers. You are driven by the wish to maximize impact of everything you deliver, to ensure that the retail experience helps convert consumers in to buying Samsung products and gets them excited about understanding our products. Connecting the retail experience and communication with the full consumer journey through digital ATL and channel campaigns is something you are used to, and you see this seamless collaboration as something we should perfect.

What will be your key deliverables?
• Develop the Nordic retail communication strategy in alignment with Nordic marketing strategy
• Implement and maintain Samsung in-store communication with the objective of enhancing brand presence and increasing sell out.
• Set the in-store Point of Sale strategy, and align strategy with sales and retailers
• Create both brand building, product understanding and sales driving communication for promotions, product launches and always on positioning
• Responsible for full lifecycle of in-store material (digital and physical): design, production, installation, and maintenance.
• Establish how-to-guides for field force and 3rd party agencies.
• Ensure strong ROI on all POS deliveries
• Identify analysis needs based on available POS data, participate in analysis, and define conclusions and actions.
• Own retail communications budget with the aim of saving costs and increasing ROI

 

What Samsung are looking for

• Minimum of 4 years of marketing project management, preferably within retail field or in-store communication
• Confident and skilled at marketing project management with proven track record of delivering projects with multiple stakeholders, tight deadlines and with strong ROI
• Proven track record of setting plans based on overall marketing strategy and aligning plans with both internal and external stakeholders
• Experience in working with retail stores, with a good understanding of retail and shopper behavior during the shopping journey
• Proven track record of identifying and applying consumer insights successfully to create a strong consumer experience
• Strong experienced in leading agencies: managing projects, budget and delivery
• Confident experience in budget management and optimizing ROI of all projects
• Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can´t
• A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal
• Excellent communication skills in both Swedish and English

 

Apply now!

In this process, Samsung collaborates with Jurek Marketing & Communication. The position is a consulting assignment of approximately 24 months starting as soon as possible and with good chances that the position will be extended. If you think the role sounds interesting and fits your background, you are very welcome to send us your CV and personal letter via www.jurek.se (note, fill in the application there, as we do not accept applications via email). For questions about the position, contact Anna Carlsson, anna.carlsson@jurek.se