Search Engine Marketing Specialist

About Sendify
As a Swedish Log-tech Scale-up, we are digitizing the logistics industry with our intuitive shipping platform. Our mission is to make everyday shipping for small B2B businesses accessible, transparent and collaborative - but most importantly, affordable. By pooling the buying power of all Sendify users, small businesses can book shipments with leading parcel carriers and freight forwarders at discounts of up to 85%. In Sweden, Sendify is already known as the most user-friendly transportation management system for small shippers. After a successful Series A financing round of 5.3 million Euros, we are now on a steep growth track. For this growth we are looking for highly motivated talents, like you!

Join Sendify as Search Engine Marketing Specialist Sweden
The Search Engine Marketing (SEM) Specialist is a specialized marketing role, responsible for Search Engine Marketing on a local market level. The SEM Specialist ideates, plans, executes and continuously optimizes advertising campaigns and organic enhancement activities across multiple search engine platforms.

Activities
- Write and optimize ad copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Continually optimize bidding strategy
- Research and analyze competitor advertising
- Plan, develop and implement SEO strategy
- Monitor SEM analytics such as redirects, click rate, bounce rate, and other KPIs
- Work with consultancies, web developers and marketing teams to properly implement SEO/SEA best practices
- Prepare reports on project performance
- Come up with process improvement initiatives and implement them


Your profile
- +1 year proven experience in a professional Marketing role or in a related field
- Swedish on a native level and intermediate level of English
- Experience in web analytics
- Basic knowledge of HTML
- Experience with a variety of search engines including Google, Bing, and Yahoo
- Experience with a variety of content management systems such as WordPress
- Exceptional written and verbal communication skills
- Good understanding of the latest marketing trends and techniques
- Willingness to multitask and take new initiatives


Curious. Collaborative. Courageous.
We build the future. We shape our products. We are our identity. This makes Sendify, Sendify. We're constantly evolving. The world around us is changing. To build the future and drive the change, we need to work together. Therefore, we're looking for you to:

- Be curious and ask "Why". To get the answers we need to ask the questions
- Questioning and critiquing the current, will lead us to the new, better
- Be courageous. It's better to ask for forgiveness, rather than permission. We're moving really fast, so test your ideas rapidly, and get results quickly
- Collaborate. We're on this journey together and know, together is better!


When you work at Sendify you get to
‍♂️ Be part of a great company with strong focus on people and culture

Work in a fast paced environment with colleagues from different countries

Spend your days with motivated and engaged colleagues (We like to hang out outside of work too. Come join at a karaoke night!?)

Be part of a growing team that values people, learning and development

Application process
- Phone/digital interview with Philip (Head of Growth Sweden)
- Personality and logic test
- Case introduction - to see how you work
- Case presentation with Philip and Franka (Global Growth Lead)
- Meet the team in person either in the Swedish office
- If we are a good fit - offer!


Hard facts
- Type of employment: Full-time (40h per week)
- Seniority: Professional, Intermediate
- Reports to: Marketing Lead Sweden
- Location: Gothenburg, flexible remote
- Start date: Q2 2022


Sounds like a job for you?
Great! We can’t wait to hear from you. Simply submit your application online. You can upload your CV and additional files as PDF. A short cover letter an be added directly in the application form.

Finally
You are welcome at Sendify for who you are, no matter where you come from or what you look like. Our platform is for everyone, and so is our workplace! We are creating a culture at Sendify where empathy, diversity, respect and courage are front and centre.