Segment Marketing Manager, Enterprise Business Marketing

About Axis Communications
Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network.

Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 2,100 dedicated employees in more than 50 countries around the world, supported by a global network of over 80,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS.

For more information about Axis, please visit our website www.axis.com .

Reference number: 1619

WHAT IS AXIS?
Axis is a fast growing and innovative IT company with a global footprint. Our success is largely due to our highly skilled staff and our strong culture of daring to succeed and allowing ourselves to constantly break new ground. At Axis our employees are innovative, dedicated and energetic and that’s just the beginning. They are the driving force of the company and seek to move it forward towards the goal of being number one in our industry. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers.

WHAT WILL YOU DO?
Business Solutions Marketing is a team within Axis’ Corporate Marketing department. Corporate Marketing is responsible for the global marketing strategy and planning, in accordance with the company’s overall goals and strategy. Business Solutions Marketing in turn is responsible for marketing of Axis’ various solutions to the right target groups, with the right channels, and ensuring we have the right marketing systems in place.

Our approach to the market is structured to address Small, Medium and Enterprise business type customers. Enterprise Business Marketing, the largest team within Business Solutions Marketing, is a growing organization which focuses on communicating the value of Axis enterprise solutions including our products and our partner network to enterprise customers. Enterprise Business Marketing works closely with our Global Sales organization and our Solutions Management team to identify the best products & solutions, the best go-to-market model and the most important customer target groups to address.

A key strategy of the Enterprise Business Marketing team is to segment and communicate to the market according to the demands of different vertical industries. As the market matures and Axis focuses on getting closer to the end customer, this becomes increasingly important. We are now looking for a Segment Marketing Manager within Enterprise Business Marketing who will have a vertical industry focus.

Responsibilities include:

Building customer knowledge and defining Axis’ proposition and go-to-market approach for your industry segments, together with your peers in Solution Management and Business Development. Based on the overall segment strategy, creating a marketing strategy and activity plan for your segment in close collaboration with our global and regional sales & marketing teams. Developing marketing collateral and campaigns, leveraging Axis’ internal and external marketing communications resources. Supporting central and local marketing communications teams in executing activities, e.g. events, webinars and roadshows, with knowledge and collateral. Continuously measuring and analyzing the success of our initiatives, to ensure we constantly learn and improve how we market our solutions.
The job involves traveling, approximately 15 days a year.

WHO ARE WE LOOKING FOR?
You need to have strong leadership- and interpersonal skills. You are well-organized and capable of managing projects and delivering results, also under time pressure. You have both an education in marketing, and more importantly, a passion for marketing. Your English is fluent, especially in writing, and your competence in Microsoft Office is good.

You have experience from:

Developing marketing strategies, segmentation and target group analyses Marketing of complex products, solutions or services to demanding customers Working in an international environment
Previous experience from the security and safety industry, or at companies with an indirect sales model, is also desirable.

Business Solutions Marketing
Business Solutions Marketing is responsible for marketing of Axis various solutions to the right target groups, with the right channels, and ensuring we have the right marketing systems in place. Business Solutions Marketing works closely with our Global and Regional sales and marketing organizations to ensure successful sales of our solutions through the right channels to the right customers, as well as developing our marketing systems to support corporate and regional sales and marketing.
We now need to increase our ability to promote the right solution and the right go-to-market strategy to reach customers in prioritized vertical industries and that’s why we need you!

WHAT AXIS CAN DO FOR YOU?
As a Segment Marketing Manager within Enterprise Business Marketing at Axis, you will:

Work both strategically to create your segment marketing strategy, and hands-on
in marketing projects to execute on it. Be part of an experienced team as well as have your own segment responsibility. Work at a global company, with customers and colleagues all over the world.
READY TO ACT?
Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. Would you like to grow with us?
Find out more from our recruiting manager David Johansson, at phone +46 46 272 1800. We want the position to be filled by Sept 1, 2016.

This recruitment is handled solely by Axis Communications AB, and we politely but firmly decline all calls from recruitment and consulting companies.