SEM Manager

IDEAL OF SWEDEN is a global and fast-growing fashion and lifestyle brand with HQ in Norrköping and a local office in Stockholm. We are always looking for talented people who want to grow together with us. During the last years, the brand IDEAL OF SWEDEN has been growing stronger and stronger and we’re aiming to further establish internationally. We give you the possibility to join a truly entrepreneurial company and to be a part of our exciting journey.

We are now looking for a skilled Performance Marketing professional, to become part of our performance marketing team. In this role, you’ll be responsible for the performance, optimization and growth of Search Marketing within Google ADS, and be part of the media broader communication team, including Influencer Marketing, Affiliate Marketing, Display Advertising, Social Media and CRM.

Your key responsibilities:

• Strategically manage the Scandinavian and European search advertising accounts and campaigns to ensure traffic quality and conversion goals
• Oversee the day-to day management and long-term development of the Search Engine Advertising (SEA) channel
• Maintain performance versus targets, with a focus on maintaining profitability
• Manage Profit-Bidding Platform and move towards LTV Bidding
• Track campaign and ad performance, cost and ROI, as well as analyze traffic trends and keywords.
• Make data-driven decisions through use of tools such as GA, Qlikview etc.
• Challenge and develop current strategies and ways of working
• Work with internal stakeholders to set budgets and forecast revenue
• Maintain and develop product feeds for PLA
• Develop and Implement search test strategies i.e. bidding, copy, position
• Deliver reporting, insights and forecast, updating cross-channel scorecards

Experience and skills to succeed in this role:

• 3-5 years of experience working with digital advertising, including Google Ads and/or other search management platforms for both text based search and PLA
• Literacy in digital KPIs - can interpret data and explain performance marketing concepts
• Fluency in English – any other languages are a plus
• Great people skills – you will work together with several different internal and external stakeholders
• Strong work ethic and a collaborative attitude
• Familiarity with Microsoft Office & Google Analytics
• Self-direction and ability to meet deadlines.
• Knowledge of display advertising a plus i.e. PPC, dynamic templates, DV360, Campaign Manager.

Other:

• This is a full time position
• You will be based in Stockholm

Please send your application as soon as possible as we are reviewing them continuously. For IDEAL OF SWEDEN, it is important to offer equal opportunities. We will therefore consider all qualified applications for employment without any regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.