SEM Specialist

Do you share our passion for an active lifestyle? The position as SEM specialist at Thule Group gives you an opportunity to work with a great team of people and help us to drive more sales by generating more qualified traffic to our website.

About the position
As our new SEM specialist, you will be part of the Global Online team that drives the development and maintenance of our Global Online presence to efficiently support our growth ambitions with a strong focus on online sales.
In this position, you will support the team by managing and optimizing search engine ads, Amazon AMS ads, as well as YouTube ads globally to maximize ROI.

Your responsibilities will include:
Manage Google(/Bing) Search, Shopping, Display and YouTube campaigns, as well as Amazon AMS campaigns and retargeting campaigns
Take care of campaign reporting and optimization
Do ongoing keyword monitoring
Keep up to date with PPC best practices, keyword research tools, and industry plus competitor research
Collaborate with the content team to optimize ad copy and landing pages


Your profile
To be successful in this position, we believe that you:
Have 1 year of experience in a PPC or SEM role
Are highly knowledgeable in Google Ads, Google Analytics, Google Data Studio
Have ability to managing multiple campaigns
Hold a Google Ads certification
Have persistency and work with accuracy
Have good written and verbal skills
Have methodical and organisational skills
Have interpersonal skills
Hold a degree in Digital Marketing, Business, E-commerce or another relevant field
Are fluent in English (other languages, especially German is a plus)

On top of that, it is a plus if you:
Have proficiency in Microsoft Excel / Google Sheets
Have knowledge with Pinterest, Facebook and Instagram ads
Have knowledge with Amazon AMS
Have knowledge with SEO
Have knowledge of Google's other product offerings for advertising (Display marketing, video marketing, Gmail sponsored promotions, Mobile, etc.)

We believe in strong teamwork, both within the team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it.

Application
The position reports to the Global Performance Marketing Manager, Quentin Reyners, and is based in Malmö, Sweden. If you believe you would enjoy working in a flexible and growing global branded consumer goods company and feel that the professional tasks will be challenging, please submit your application and references no later than January 27th, 2021.