Senior Brand Manager

The Absolut Company is part of the Pernod Ricard Group and consists of 500 talented employees from all over the world. The Absolut Company is responsible for the global production, Innovation, Strategic Marketing of Absolut Vodka, Malibu and Kahlúa. At The Absolut Company, we offer you a position in our fun, high-performing team that loves what we do. You will be part of a global organization, working with iconic brands in a world-class learning environment.
We are a proud company with a genuine Passion for progression and company values; We are TAC - Together – Audacious – Committed.


Absoluts legacy of diversity, creativity and cultural provocation made it truly iconic. But over the years, it has been reinterpreted to the extent that its status has been challenged. It is clear that the brand and the business needs to create more impact, to be more relevant to the LDA generations than ever before. So the expectations – especially for this position, as it will lead a creative brand into more creative and disruptive space – are extremely high.

The other Brand that it needs to consider and support is Malibu, even though the direct reporting is through Absolut. Malibu is a highly youthful and optimistic brand that wants to create a unique vision for the future of this brand. It is at a place where it can break and create new rules.

Given this, the Senior Brand Manager, Experiences will help the Global Head to bridge the specialization of the Functions, in order to improve integration across each area of expertise – from Communications, to Digital Content, to Experiences, to Licensing and Collaborations.

Beyond integration specifically, the secondary purpose of this role is to increase the creative height and commercial performance in our Events and Experiences specifically, and by doing so, maximize the impact both brands will have with consumers. With this desired effect, it will also bring visibility and celebration by winning awards in the creative industry.

Finally, the third, is to inspire, motivate and direct the Key Absolut and Malibu Drive Markets, to ensure our global Events and Experiences strategy, formats, collaborations and content comes to live in an impactful, relevant and meaningful way.
Support the Marketing Manager and Global Heads of Creative Content in the following, for all of Absolut and Malibu brand and product storytelling in our Events and Experiences, which includes:
· Communications Planning,
· Content Strategy,
· Creative Concepts,
· Creative Executions – including image assets for Channel.
Liaise with our external for Events and Experiences Agency partners and consultants on the above, and help manage:
· Global Partnerships through HQ, mainly Boiler Room and Tomorrowland,
· Native Global relationships, elrow for example,
· Unique Brand initiatives, like The House of Absolut,
· Ongoing project management, including budget tracking,
· End of year performance assessment.
Work directly with the In-House Studio:
· From ATL to BTL, ensure visibility on Absolut and Malibu FY initiatives that will allow us to act nimbly and effectively for the appropriate projects in each of the above platforms.
Help the Global Head “PR” our brand and product efforts, to ensure internal visibility of the creative content within the Pernod Ricard – from myPortal, to leadership support of key initiatives.
You will also need to connect with and counsel the other Absolut and Malibu drive market Creative Content partners, on our Events and Experiences strategies and partners:
· USA,
· EMEA,
· LATAM,
· GTR
· SK
· SSA
Support the Global Heads in providing Functional POV on the Strategic Brand Plan with Brand Strategy, as well as the FY Budget Plan.
Drive project management and budget tracking responsibilities for all other projects not listed above.