Senior Brand Manager

Want to come and build an iconic brand with us?

We’re on an exciting journey of reinventing the foods we love - starting with cheese. With the first product being launched, it’s all about getting the buzz out while growing the team and deciding on our next strategic steps. For that, we need a Senior Brand Manager to join the team and take lead on several important areas. Is the design on point? How do we best talk with our friends and expand our Stockeld consumer base? How do we talk in the most impactful way? Our ambitions are sky high, we need yours to be too.

Our strategy and where we’re at

With the ambition to become a category leader and build a company to last, we are not taking things lightly. We are investing heavily in developing superior products and we need an outstanding brand identity, presence and tone of voice in all conversations to ensure that people get us and our products.The marketing team is at the beginning of their growth journey and with two marketeers on board (Head of Marketing & Product and SoMe & Comms Manager) you will play an essential role to bring the brand to life. Not only that, you will work very close with the Product Managers belonging to the same team.

Initially we will focus on the Swedish market with the purpose of learning more about our brand and our products before we expand to other geos. Our products will be sold in a number of channels ranging from restaurants and cafeterias to large scale retail and D2C.

The role

Being our first Senior Brand Manager means having the opportunity to create, build and establish Stockeld as THE iconic cheese brand that people will give a sh*t about. You’ll be key in nailing our tonality, presence and positioning in order to become the world’s most ambitious cheese.

To concretise a bit, you will be juggling many stakeholders (both internally and externally) and work closely with current, and establish new, agency relationships. As our SBM, you will lead the design development, leverage brand building activities and of course keep your ears close to the ground in terms of market insights and trends. We will hit new geo grounds in the near future and knowing how to identify the local nuances will be of great importance. You will also lead the work of setting up relevant KPI structures and how to measure our cheese success.

This is not the ordinary SBM role, this is the chance to really make an impact and do things that haven't been done before. You will report to the Head of Marketing & Product and work closely with Sales, PR and Product Development.

Who we believe you are

You don’t have to be vegan, actually none of us are 100% strict about it, but we do expect you to have worked in senior marketing roles before, at some point with food/FMCG and it would be awesome if you have a passion for food. You might come from an agency, a (food) start-up or another creative environment where your savvy communication skills, strategic creative height, sharp eyes for copy and high proficiency in impactful brand building has been put in practice.

We believe you have 8-10 years of marketing experience and have worked in a dynamic (potentially global) environment before. You are comfortable with setting up the creative process, understanding the consumer dynamics and how to best identify relevant market insights.

As a person, you have a hands-on prestigeless mentality, an analytical and structured way of working with attention to detail. As communication is key, your verbal and writing skills are top-notch in both Swedish and English.

Let's chat!

Here (https://www.stockeld.com/about) you can read more about us and feel free to get in touch if you have any questions, or apply directly. We are very much looking forward to hearing from you!