Senior Brand Manager Shopper Marketing

ABOUT US
The Absolut Group (TAG) holds global responsibility for the production, packaging development, innovation and strategic marketing of an extensive range of premium spirits brands. They include the iconic Absolut Vodka, Beefeater, the world's most awarded gin, Malibu, the leading flavoured rum and Kahlua, the number one coffee liqueur, along with a selection of agave spirits, including Altos tequila and craft gins such as Monkey 47.
Headquartered in Stockholm, Sweden, The Absolut Group is part of Pernod Ricard, a worldwide leader in the spirits and wine industry.
We strive to redefine the global spirit market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly. And we have a true long-term commitment to sustainability – doing the right thing for consumers, society, the environment and our people.
We are always on the lookout for talented individuals to join our team and help us shake things up. We believe that work should be more than a paycheck, so whether you are just starting your career or looking to take it to the next level, we offer a dynamic and supportive work environment that will help you grow. Come join us and let's raise a glass to a fulfilling career and a bright future at The Absolut Group!


ABOUT THE ROLE
Are you passionate about working with iconic brands, fostering innovation and delivering exceptional consumer experiences? Do you want to be part of an international, diverse and inclusive team that values collaboration, creativity and fun? Then look no further than The Absolut Group!
Our Shopper Marketing Team at The Absolut Group is looking for a Senior Brand Manager that will support in the delivery of our business objectives via excellence in Channel/Shopper Marketing. You will drive the shopper penetration, recruitment, and revenue growth by supporting the business with high level of shopper understanding turning insights into action.
As a retail expert, you will champion sharpening our understanding of retailers & shoppers and promote consumer-centricity in order to act as the internal knowledge hub and guardian for Off-Trade/BTL (below the line) practices.
In this role you will responsible for:
Ensure the translation of TAG Brand Strategies, Communication and Innovation projects into Off Trade BTL execution
Successfully implement TAG Off Trade Marketing strategies guidelines, activities, tools & assets to achieve the strategic business goals and value to the markets (inspire the shopper to purchase)
Create market specific Off Trade programs where strategically relevant in close collaboration with market companies
Drive implementation of new retail solutions and technologies to drive standout and conversion
TAG BTL contact for Drive Markets and CCM (Creative Content Manager) community
Manage and purchase agency & supplier services
Budget, A&P and T&E responsibility



ABOUT YOU
You are a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills with the ability to collaborate effectively across functions. You are passionate, enthusiastic with a strong entrepreneurial ability to work around obstacles and drive results with a pilot/learn/scale approach. You are a consumer driven professional that keeps consumer at the heart of everything you do!
Academic qualifications:
Minimum 6 years of work experience in relevant trade/retail marketing or management – from FMCG/Spirit companies
Experience in leading Shopper Marketing and/or Category Management (or Trade/Channel) projects from brief to launch
International or multi countries experience is preferred
Experience of working with Off Trade channels such as Retail, E-commerce, Travel Retail and/or distributors
Ability to understand Category growth drivers and understand the Customer perspective and their primary drivers and KPIs.
International or multi-country experience is preferred
Must be fluent in English, other languages are beneficial



OUR OFFER
At The Absolut Group, we are the thinking and doing of all our brilliant people. Be audacious and to go after your dreams right from the start – and you will thrive in a passionate and progressive environment where we collaborate across borders. Be committed to a sustainable supply chain, a safe, inclusive workplace, and a responsible consumer culture, and we can achieve real change together.
With our spirit of belonging, we create a culture of what we call convivialité. It's the magic of human connections that makes things happen. You are welcome to The Absolut Group for who you are. We believe that an inclusive workplace with diversity of experiences and perspectives creates a vibrant work environment and mirrors our global consumers.


Read more about us at Careers | The Absolut Group (theabsolutcompany.com)