Senior Content Manager @ Worldfavor

Worldfavor is on a quest to make sustainable business mainstream and enable sustainable decisions for everyone. In a nutshell, we are a global SaaS platform allowing organizations to easily access, share, and gain insights from corporate sustainability information. We’ve snowballed, and today, Worldfavor connects more than 25’000 businesses in over 130 countries (and counting!). We pride ourselves with renowned clients ranging from Nordic leaders to Fortune 500 in several different industries. Ahead lies an exciting growth journey towards becoming the market leader and expanding globally.

We are now looking for a Senior Content Marketing Manager to join our ambitious and growing marketing and communications team! As Senior Content Manager, you will join a young, dynamic company and a group of smart, fun-loving, and ambitious individuals who all share the same passion for making the world more sustainable using the impact and power of technology. We love celebrating big and small milestones and always putting the team before the individual wins.

The role as Senior Content Manager

In the role as the/Senior Content Manager, your job is to, together with our rock-star content team (small but growing), create, improve and manage all our content marketing as well as social media activities and strategy to achieve our goals while building and maintaining our brand. You will be in charge of and oversee the entire process, from strategy to publishing, and you will manage all kinds of content (articles, blog posts, videos, infographics, etc.)

Key responsibilities

- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all content channels, including online, social media, email, mobile, video, print, and in-person. This is to be done for the ICP, primary verticals, and each buyer persona within the enterprise

- Mapp a content strategy that supports and extends short- and long-term marketing initiatives and determine which methods work for the brand and why. Continuous evolvement of strategy is a must.

- Development and maintenance of a functional content calendar throughout the enterprise verticals and defining the owners in each vertical to particular persona groups.

- Supervise content marketing team members (as well as support the entire marketing and communications team); be an arbiter of best practices in grammar, messaging, writing, and style.

- Conduct ongoing usability tests to gauge content effectiveness. Gather data and handle analytics (or supervise those who do) and make recommendations based on those results. Work with owners of particular content to revise and measure particular content and marketing goals.

- Develop standards, processes, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies

- Leverage market data to develop content themes/topics and execute a plan to maintain, build and strengthen Worldfavors position as a thought leader, as well as develop the assets that support a point of view and educate customers that lead to critical behavioral metrics

- Conduct competitive audits

- Ensure consistent global experience and implement appropriate localization/translation strategies

- Set, report, and follow up on KPIs and other relevant metrics

- As a key contributor, drive and foster true collaboration - within the marketing team and - across teams (including product, sales, and customer success)

- Stay on top of the latest in (SaaS B2B) content marketing and other for the role, relevant areas (and, of course, share your knowledge with your team and colleagues).



We are looking for you who:

- Enjoy working in a dynamic and fast-paced environment with high activity.

- Are an excellent storyteller who loves to find ways to translate our brand into business

- Are a growth-focused team player with excellent project management and leadership skills

- Can lead and inspire teams of creative personnel and content creators to achieve the company’s stated goals.

- Possess outstanding communication skills in English (as well as Swedish), written and spoken (other languages are a great plus)

- Have a proven success record of working with content marketing (and social media) strategy and execution

- You have a minimum of 5+ years of relevant work experience (including leadership)

- Know how to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it

- Knowledge of SEO and web traffic metrics

- BSc degree in Marketing, Communication, or other relevant fields

- Have experience working with Adobe Creative Suite, WordPress, HubSpot, and basic HTML (or other similar tools)

- Have excellent analytic skills and a data-driven approach to support growth metrics and increase demand gen using the power of content

- Love to always evolve, share your knowledge and stay on top of the latest within your field.





Common to all team members at Worldfavor is that we are ambitious, unpretentious, and have a “can-do attitude” while being motivated by shaping a more sustainable world. We recruit, work, and promote based on our core values:

- We make impact

- We take ownership

- We always evolve

- We’re in it together

- We believe anything is possible



Worldfavor offers you:

- The opportunity to join a fast-growing company at the forefront of a booming market, at an early scale-up phase.

- The opportunity to play an important role in our company’s success and to develop in a growth environment where you will have a strong influence and responsibility from day one.

- For the right person, there are exciting career opportunities as the company scales, as we are still early on our scale-up journey with big, global plans.

- The joy of working with a product and brand that “wow” customers and truly makes the world a better place

- A flexible, dynamic, and playful company culture, where each person has an important part and is surrounded by a fun-loving, ambitious, and super-supportive team.

- Occupational pension

- Six week’s paid vacation, and five workfree days

- Health benefits





Apply by clicking below and sending us your cover letter together with your LinkedIn profile or CV. We accept applications in both Swedish and English. We are looking forward to getting to ...