Senior Conversion Rate Optimization Specialist

WHO YOU ARE
We believe that you are passionate about customer experience and satisfaction as well as transforming IKEA to be the world’s leading multichannel home furnishing retailer. You are inspired by fast paced and complex environments and energized by contributing to overall success and results. In addition, you are motivated to work agile and open to change. You also share, lead and live the IKEA culture and values.
In this role you have minimum 3 years of progressive and diverse experience with conversion rate optimization. You have demonstrable experience working in a digital agency, digital department or E-commerce team. Furthermore, you have demonstrated ability to effectively organize, prioritize and manage multiple demanding tasks and initiatives in parallel. You have also demonstrated conceptual and logical abilities; proven ability to think creatively as well as strategically and tactically. To train and coach others in the basics of conversion rate optimization tactics and ways of working is in your scope. Excellent language skills in written and spoken English.
You have knowledge in following:
· extensive knowledge of conversion optimization and extensive experience with A/B and multi variate testing
· extensive knowledge of web analytics
· intermediate knowledge of UX principles and digital development
· technical knowledge such as coding principles
· the end user need in the IKEA multichannel shopping experience
· the customer and co-worker needs in the IKEA multichannel shopping experience
· up-to-date with trends about digital best practices, tools and methods
As a person you have the ability to deliver insights and improvements based on A/B and MVT tests, in order to drive an optimal customer experience and the ability to facilitate problem resolution connected to the testing landscape. You also have good analytical skills with the ability to identify business opportunities and customer needs in the seamless experience and to challenge the common ways of thinking. You are able to implement acquisition, optimization and retention strategies across the customer experience journey. You are skilled in translating opportunities and challenges into concrete solutions, collaborate with technical and non-technical stakeholders. You can contextualize and communicate complex issues in the area of expertise to generate buy-in. Furthermore, you are appreciated for ability to take ownership and demonstrate IKEA leadership skills and to communicate complex ideas in simple terms in collaboration with multiple stakeholders.
WHAT YOU'LL BE DOING DAY TO DAY
In this position you will contribute to IKEA goals for growth and positioning by driving conversation rate optimization initiatives to test and optimize existing and new formats, layouts, capabilities and ways of working to increase conversion and secure one seamless digital experience to our visitors and customers. You will also be supporting the countries to attract and convert more consumers to customers by supporting local testing initiatives, supporting, sharing and identifying high value opportunities.
You will:
· actively optimize the digital channel with the customer experience map in mind based on concrete facts gathered from other functions within the markets
· Analyze and review our digital touchpoints to identify opportunities and define, execute and follow up test plans in collaboration with UX specialists, developers and product owners, to capitalize on these opportunities
· support other digital functions in defining hypotheses and implementing AB and multivariate tests
· gain insights from combining outcomes from quantitative and qualitative tests by working together with UX specialists and Data and web analysts
· work very closely with data & analytics teams to follow up tests and improve the way of working in setting the right KPIs during the early stages
· share insights with key stakeholders in the organization on how to improve conversion, the customer experience and contribute to the prioritization and decision making process regarding development
· support Digital Experience Optimization Manager in coaching and developing junior team members on functional expertise
· be an ambassador for “test & learn” thinking within the organization, helping to build understanding by proactively sharing the insights and added value of our optimization initiatives
· identify and suggest requirements for tools and functionalities needed to improve conversion rates by keeping close communication with the global matrix
· work across initiatives within INGKA Group, steering solutions towards the correct focus on customer experience
In this role you will report to the CRO team leader.
This role is located in Malmö.
ABOUT THIS WORK AREA
We set the digital agenda to keep IKEA leading in an uncertain and fast-moving environment. We drive the development, provision and operation of our digital products and services through the use of new and existing technology and agile delivery methods to deliver at pace.
At the same time, we provide a home for digital skills to both develop and extend the technical, people and business skills needed to ensure continuous development and growth of our digital capability.